A refreshment cola flavor, in 6 different tones so there is no discrimination
Racism remains an alarming issue in much of the world. Many people are still discriminated against because of their origins, or their skin tone. Many brands are already taking advantage of their influence to end this situation through spots or social networks.
"Soft drinks always had skin tones, just not yours" is one of the phrases that this company uses to present its line of drinks to combat racism. Ali Cola is a brand of German soft drinks that launched the same drink in six different tones, representing the diversity of skin colors that exist.
Posters made with chocolate
In this factory in Raleigh (North Carolina), they wanted to celebrate their 5th anniversary with what they know best: Chocolate! Home At first glance it looks like a layer of chocolate edited digitally to put the typography on it, but in the video you will see how the whole process is elaborated in an artisan way, with a layer of chocolate and an edible transfer with typography. Home In the end, they put the delicious posters in their store and in other places of the city, to invite all the people to his anniversary party.
Looking For You
The guys at Ogilvy One have created an interactive campaign. In this case, they have done so for Battersea, a shelter of abandoned animals that picks dogs and cats from the street and looks for a new home. It all started with hostesses handing out leaflets about adopting abandoned dogs to people in a shopping center. Until then, everything would be normal, were it not because these leaflets had hidden a chip that allowed the main character of the campaign to chase them through the enclosure through the fences and the mupis. The result, which you can see in the video I leave here above, is really great.
Jr posters of Powerade
The billboards are supports that we barely watch for a few seconds when we go down the street. That's why Powerade has wanted to do something different, trying to get people to interact with them.
Powerade has transformed its outdoor ads into different "proofs" to invite people to exercise and test their strength on public roads. Without a doubt the fences are an excellent way to capture your creativity.