Love in the pandemic.
It’s a tricky situation, especially for marketers! Valentine’s Day have been looking a little different since 2020, but people are still celebrating. Even before “physical distancing”, many people preferred to stay home on Valentine’s Day to avoid the holiday crowds.
There has never been a better time to disrupt Valentine’s Day , and with this holiday around the corner its a good opportunity to have a well developed outdoor campaign for the occasion. This day is a powerful revenue driver for so many businesses and brands. According to the National Retail federation (NRF) Valentine’s Day 2021 saw $21.8B spent on gifts for partners, friends, pets and more. Over 1 in 3 couples would normally eat at a restaurant on Valentine’s, but over half of all internet users are still uncomfortable about indoor dining. 4 in 10 internet users now order takeaways every month, a 19% increase since Q4 2019. Gift buyers are more likely to be male, with Gen Z and millennials representing the most prominent generations in this audience. 1 in 5 internet users, who celebrate Valentine’s Day, say brands should offer personalized products. In a time where millions of brands and business will create a Valentines ads you need to stand out and make it memorable. Here are 5 reasons why you should think of OOH to achieve the top marketing objective every business has: Drive Awareness #1: Out-of-home isn’t just a medium — it’s a LARGE. Outdoor offers the biggest advertising canvas with endless creative possibilities.
#1: Out-of-home isn’t just a medium — it’s a LARGE. Outdoor offers the biggest advertising canvas with endless creative possibilities.
#2: Short and sweet messages are the ticket to drive sales.
#3: Digital billboards enable flexible messaging and social media integration, where real-time interactions can be shared — perfect for public proclamations of love.
#4: Outdoor is a great directional media, pointing consumers immediately to products, services and venues in close proximity.
#5: Consumers exposed to OOH are more likely to visit a store after seeing a nearby ad
It is time to start planning romantic dates with safe distance and to find the perfect gift to show your love.
We can always help you develop and choose the right OOH and DOOH placements, contact us today at 210-610-5012 or email firstname.lastname@example.org Do you want to be featured or share our conte