A Fight For Brand and Substance Equality

A Fight For Brand and Substance Equality

A television commercial from cannabis e-commerce and advertising platform Weedmaps was rejected for Super Bowl airtime by the NFL championship games broadcaster, NBC-TV.

The commercial, which does not specifically promote purchasing cannabis, was rejected by NBC after Weedmaps approached the network last year, according to advertising industry news outlet Adweek.

“The answer was a hard no – they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek.

“There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out,” Weedmaps CEO Chris Beals said in a statement.

The NFL has had an exclusive agreement with Anheuser-Busch since 1975. This has caused an alcohol’s lock on advertising during the Big Game.

Alcohol brands need to get creative and find new ways to attract consumers. Following the footsteps of Weedmaps comes in Cann,which is a THC infused beverage. The brand is trying to get the attention with an outdoor campaign of guerilla marketing in Los Angeles.

This wild posting is challenging the locked out of in-game Super Bowl ads. While cannabis is legal in California, there's still a blatant censorship of cannabis marketing. Outdoor advertising is great way to show your cannabis brand but still is limited to posting sites and creative ideas.

Will things look different for cannabis advertising in the years to come?

This wild posting is challenging the locked out of in-game Super Bowl ads. While cannabis is legal in California, there's still a blatant censorship of cannabis marketing. Outdoor advertising is great way to show your cannabis brand but still is limited to posting sites and creative ideas.

Will things look different for cannabis advertising in the years to come?


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