In an increasingly digital world, companies are fiercely competing for consumer attention. In this context, Apple has launched an international advertising campaign under the slogan "Pay the Apple Way" to promote its Apple Pay service. What makes this campaign even more intriguing is how it utilizes digital out-of-home advertising to highlight the advantages of Apple Pay in a world where digital transactions are on the rise.
Ecommerce changes how we buy, and outdoor advertising is renewed in a connected world. The merger is exciting.
Since its humble beginnings in 1940, McDonald's has become a global brand loved for its food and creative outdoor advertising.
In a stunning turn of events, Tesla has set its sights on the Mexican state of Nuevo León as the chosen location for its upcoming vehicle production plant, known as a gigafactory. While rumors about this decision had circulated for some time, it still took the world by surprise, including avid Tesla enthusiasts like us. We had considered the idea of Canada, Indonesia, and maybe even the United Kingdom, but Giga Mexico? Well, it turns out we might have underestimated the brilliance of this move because Giga Mexico is poised to revolutionize Tesla's future.
Rafael Nadal's 3D advertising in Times Square is an example of the evolution of advertising.
Luisito Comunica, the influential Mexican YouTuber with over 40 million subscribers, never ceases to amaze us with his adventures. On his recent trip to New York, he decided to take his presence in the Big Apple to the next level by appearing on one of the dazzling digital billboards in Times Square. But, how much did he shell out for this advertising move? Discover the details of this street advertising strategy and how this option has become more accessible in the digital age.
In 2021, car manufacturers focused on promoting electric vehicles, transforming their marketing strategies, with a prominent focus on outdoor advertising.
Lyft strengthens its advertising strategy with new CEO David Risher and also introduces its new "Halo" service
Welcome to the revolution of advertising in the Metaverse, the thrilling terrain where brands are redefining their connection with audiences like never before. In this era of web 3.0, technology is advancing by leaps and bounds, and with it, our consumption habits are radically changing. Companies find themselves at a crossroads: innovate or get left behind!
Madison Square Garden Entertainment offers digital posters for advertisers, going viral on Times Square.
Festival advertising unites brands and crowds in a festive atmosphere. "United Festivals" revolutionizes this connection.
Outdoor Digital Advertising: Fusing the tangible and digital for unparalleled impact. It unites tradition with innovation, redefining how brands reach their audience.
The world of advertising is in constant evolution, and by the year 2023, significant changes are expected in the outdoor advertising landscape.
Outdoor advertising, also known as OOH advertising, has witnessed a remarkable transformation in recent years, driven primarily by the rapid evolution of digital technology. In this blog post, we will delve into the exciting trends shaping the world of Outdoor Advertising.
Now, I invite you to explore the award-winning gems in the Outdoor category of Cannes Lions 2023. These exceptional creations not only define creative excellence but also set a gold standard in contemporary advertising.
In modern politics, effective campaigns rely on clear messaging. Outdoor ads have become vital in the US, Canada, and Latin America.
This approach mirrors the way outdoor billboards beckon travelers to explore the local scene while providing a less intrusive and more engaging form of advertising.
In a digital age, OOH advertising thrives with OOH tracing tech, enhancing effectiveness and audience connection.
In a competitive marketing landscape, Dunkin' shines with creative outdoor ads. Their 2023 Boston Marathon Campaign showcases captivating strategies that reinforce brand identity.
Outdoor ads: Key for casinos, attracting patrons, crafting images. Explore impact in industry.
In today's fast-paced world, capturing consumers' attention is no easy feat. As their time becomes increasingly precious, companies must step up their game to engage them in meaningful and impactful ways.
Just as ISRO launched Chandrayaan 2 into space, these brands launched their own creativity into the world, leveraging every chance to connect with their audience through "outdoor advertising strategies."
In a time of endless choices, the U.S. Army has taken a bold and creative step to attract ambitious, goal-oriented youth.
Outdoor Digital Advertising: Fusing the tangible and digital for unparalleled impact. It unites tradition with innovation, redefining how brands reach their audience.
In the realm of taxes, Intuit is taking a bold and exciting leap to connect with the new generation through its well-known product, TurboTax. By leveraging a powerful combination of outdoor advertising, specifically billboards and spectacular signs, along with a striking presence on TikTok, the brand is capturing the attention of young taxpayers. Let's delve into how this innovative strategy is changing the game during tax season!
Outdoor advertising is not a thing of the past, this is all you need to know to fix an idea in thousands and thousands of minds thanks to this resource.
Can an outdoor ad win over Generation Z? With this challenge ahead and taking advantage of the return of people to the streets, Sprite launched the first DOOH campaign via DV360 in Mexico.
Prepare for Black Friday buzz: Plan outdoor ads ahead to shine amid competition, boost brand visibility.
In November, businesses worldwide prepare for Cyber Monday—an online shopping extravaganza. Leverage outdoor ads to stand out and boost sales.
OOH evolves with Ads Mobile and its focus on OOH advertising automation marking a revolution.
Racing Cargo stands out as a logistics leader by fusing technology and smart nearshoring in a world driven by innovation.
In competitive marketing, just like Fram filters in cars, it is essential to understand their role in business strategy.
AI is revolutionizing outdoor advertising, causing a radical transformation in its approach and effectiveness.
In today's marketing, creativity is vital to standing out in a crowded audience. MrBeastBurger exemplifies this with its rise in 2023, especially in outdoor advertising.
Taylor Swift: Reina carteles 2023, connect globally with her talent and musical influence.
Study reveals that outdoor advertising positively impacts ad views on TikTok. We'll take a look at how it redefines advertising approaches.
AI in outdoor advertising transforms the interaction of brands with their audience, revolutionizing the advertising experience.
DOOH grows in LATAM with Amazon Prime and GroupM at the forefront, revolutionizing digital outdoor advertising.
OOH Digital attracts an audience in the physical and digital world. 4 steps to successfully attract users: Geolocated campaigns, QR/NFC, mobile integration and data analytics.
Google and DOOH change outdoor advertising. Intelligent and personalized experience to connect with the audience in public spaces.
Discover the difference between OOH, DOOH and MOOH in outdoor advertising. Each term plays a unique role in communicating with the audience in public spaces.
Exciting 2023: Outdoor advertising will shine with AI. Personalization and optimization to connect with the audience in public spaces.
In the rapid evolution of advertising, the OOH medium is constantly adapting. Explore the 2023 trends and their power to attract the physical public.
Outdoor Advertising thrives on technology and artificial intelligence. XXX Conferences in Santiago confirm its peak. Powerful tool to highlight brands.
Visual Impact! 3D Billboards Revolutionize Outdoor Advertising in Mexico, Transforming Interaction with Brands. Discover Innovation!
Visual Impact! 3D Billboards Revolutionize Outdoor Advertising in Mexico, Transforming Interaction with Brands. Discover Innovation!
In the world of advertising, creativity and innovation are key to standing out from the crowd and capturing the attention of your target audience.
As the year draws to a close, now is the perfect time to organize your family's finances.business or entrepreneurship. Sound financial management is essential to the growth and stability of your business.
Reach drivers on congested roads with car ads for your next campaign. Advertise where they commute daily.
Surprising #WeDigPurple campaign blends social media and outdoor advertising to captivate Orlando audiences. Creativity and emotional connection explored.
The end of the season for Paris Saint-Germain in May marked a milestone in Lionel Messi's career as he clarified his future and revealed his next destination after leaving Barcelona.
We will highlight five outstanding advertising campaigns that captured our attention and stood out during the past week. OOH advertising has proven to be a powerful tool for conveying memorable messages and captivating audiences in physical environments. Join us on this journey through the brightest creative executions that will undoubtedly inspire us.
The combination of marketing, innovation, and a creative approach is essential to drive the growth and relevance of a brand in today's competitive world. As mentioned earlier, the article highlighted how the NBA has broken new ground by introducing advertising on game jerseys.
Programmatic digital out-of-home enables advertisers to reach their target audience with engaging content, according to Hivestack. Here, they present their go-to guide for the channel, covering campaign preparation, inventory selection, targeting, optimization, trading options, and measurement.
Barbie has implemented several creative marketing strategies to promote her movie in the best possible way.
For years, people have wondered what the future holds for the country's workforce, and even more so when Amazon introduced the Scout—a delivery robot system—in 2019. Although Amazon stopped testing its six-wheeled delivery robots, autonomous mobile robots (AMRs) have continued to grow in popularity.
McDonald's, Burger King, and Subway are revamping their advertising using artificial intelligence and the ChatGPT chatbot, showcasing their strengths in a creative way.
Nike's innovative Air Max project, created by AKQA, proudly brought home the award. The festival category they won in was Social Behavior and Cultural Insight in Media Lions, stunning the world with their achievement.
As an American citizen, the world of marketing often presents us with captivating stories. One such story is that of Richard Montañez, a former janitor turned Frito-Lay executive, who claimed to be the inventor of the famous Flamin' Hot Cheetos. However, according to a 2021 investigation by the Los Angeles Times, the truth seems to be different.
One of the most outstanding promotional actions was the placement of Super Mario Odyssey ads on the bus stop marquees. An example of this could be seen at the Shanghai University bus stop. These advertising strategies reflected Nintendo's efforts to conquer a challenging territory and expand its global presence.
It is a powerful tool for brands as it can directly reach their target audience
Alt-milk brand takes charge of its reputation with website listing all its scandals.
Far from a cliché, measurement actually matters. But to realize this opportunity, brands need a strategy built on three key principles: measurement that is unified, reliable and actionable.
Let’s break down a few specific ways ChatGPT can be used to create efficiencies and opportunities for digital advertisers.
Discover how OOH advertising can boost your travel and tourism campaign, maximizing its impact and reach.
Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and increases brand engagement!
Honest Eggs Co records its chickens’ activity with fitness trackers to support free-range claims
In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes.
The future of digital out-of-home is brighter than a Times Square billboard.
Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society.
Ad fraud manifests in many different shapes and forms – from domain spoofing to ad stacking, fake social media profiles, and bots, among others.
McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture.
During times of economic unease, there can be a knee-jerk reaction to slash the budgets—especially in the marketing department.
One of OOH’s enduring advantages is in the greater difficulty of ignoring it. You can’t pay for a subscription to avoid OOH ads.
Fast food chain helps Swedes with cost-of-living crisis by honouring expired deals that still appear on Google Street View.
In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb.
Consumers may love ecommerce, but they are increasingly frustrated by the online shopping experience.
According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels.
OOH (Out of Home) Advertising is no longer what it used to be. The evolution of the digital world means that OOH and DOOH (Digital Out of Home) advertising are not practically one and the same concept.
2022 seems to have gone by in the blink of an eye. Around the world, several social, cultural, and political moments shaped the year.