Create An Effective Media Mix With Out-of-Home and Facebook Campaigns

Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it oes, it is becoming an increasingly effective complement to other media channels.

An ad on a bus shelter or billboard can be dynamic, geofenced and real-time, giving marketers the opportunity to create powerful new mixed-media approaches that reach audiences at all stages of the sales funnel.

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