Change the visual landscape of the environment. Make headlines. Utilize the latest technologies. Exceptional out-of-home (OOH) advertising design has the ability to do all that and more.

When created successfully, OOH ads become a part of a city’s visual landscape. Learn the simple rules behind creating the most effective OOH ads, what creative possibilities set OOH advertising apart from other media and how our creative services can take your advertising further.

Keep these basic principles in mind as your creative begins to take shape.

Keep It Simple

OOH advertisements should be straightforward and to the point. Go with one idea. In many cases, OOH ads are used to help your audience get somewhere or suggest what they should be doing. Tell the truth, and don’t sugar coat the message. Resist the urge to pack a lot of information onto a billboard. If you keep the message simple, you’ll get a better response. Because our audience is mobile, exposure time is typically four to five seconds. So say it loud and say it clear. But try to say it in seven words or less.

Use Readable Fonts

Fonts selected for OOH designs must be easy to read from variable distances. Use large, legible typefaces. Fonts with thin strokes or ornate script will be difficult to read, so stay away from those. Adequate spacing between letters, words and lines will enhance visibility. Another tip: words comprised of both upper and lower case characters is generally easier to read than all upper case.

Contrasting Colors

Color weighs heavily on the success of a campaign. Research demonstrates that high color contrast can improve out-of-home advertising recall by 38%. Choose colors with high contrast in both hue and value. Contrasting colors are easy to see from great distances, while colors with low contrast will blend together and make the message harder to interpret.

Designing for Digital

The same design tips (keep it simple, readable fonts and contrasting colors) apply when designing for Digital Billboards. We’ll suggest a few more tips. Avoid using a solid white background on Digital because it doesn't carry the same vibrancy that it does on vinyl. White is a mixture of color vs. an absence of color, therefore it has a tendency to look subdued or muddy. Take advantage of the flexibility that Digital out-of-home advertising offers. Change your message weekly, daily or even hourly. Design with a creative strategy that tells a story or communicates numerous details using multiple design layouts.

Production Guidelines and Spec Sheets

When preparing a file to be printed for an OOH product, keep in mind that the file that we need is actually smaller than you think. For most products, you do not have to set up a file at 100% of its actual size. Request your spec sheet with the exact design and printing specifications that you need to get started.

Get ready to start turning heads.

For more information on OOH and DOOH advertising, and how can we help with your next campaign, contact us today at 210-610-5012 or email

Source: LAMAR

Related Posts