Over the last weeks we ve talked over and over the brands ability to adapt to the current market
The Covid-19 crisis has caused a ripple across almost all industries. Is in difficult times when a company should strive to connect with their audiences in creative and different ways than before.
With social distancing, a rise on drive-thru and pick up orders, food brands are adjusting their marketing to meet their customers needs. In comes Taco Bell, just in time for Cinco de Mayo on May 5.
According to Yum! Brands, Inc., Taco Bell is debuting a taco bar that can be assembled at home, available for a limited time. The chain also will reveal recipes for some of its rare offerings, including the Double-Decker Taco, on its blog beginning May 3.
Our food has always been a catalyst of bringing people together, and were finding new ways to do this from a safe distance until we can all be together again, Melissa Friebe, Taco Bells senior vice president of brand marketing and consumer insights, said in a statement.
You can grab one, or two by ordering ahead on the Taco Bell app and pick it up via contactless drive-thru or you can order through Grubhub for free delivery from participating locations where delivery is available.
Because no taco meal or Cinco de Mayo is complete without cocktails and mocktails, additionally a series of recipe cards inspired by Taco Bell's test kitchen will become available on Sunday on Taco Bell's Blog. The cards include instructions on how to use each individual item to create classic Taco Bell items, such as a Double-Decker Taco.
Another major food chain hitting this pathway is Chick-fil-A. Meal kits of its Chicken Parmesan dish at select locations will be offered beginning Monday, May 4, the restaurant chain announced Thursday.
Chick-fil-A's chicken parmesan meal kits are available to order through the Chick-fil-A app for drive-thru pickup, and for delivery through Doordash, Grubhub, and Uber Eats.
No matter how many times we try to recreate them at home, nothing comes close. Order yours and take inspiration along with a Wild Strawberry Tequila Sunrise to review your marketing and social media strategy to take advantage and position brand.
Source: Business Insider, Yahoo, Fox Business