How Brands Are Using NFTs For Marketing Strategies To Attract New Customers

NFTs, also called non-fungible tokens are one of the most unusual investing options.  Digital assets like bitcoin, only theyre unique and irreplaceable.

Usually an image but it could also an animation or video. Something you don't own in the physical but you do in the digital one.

NFTs,also called non-fungible tokens are one of the most unusual investing options.  Digital assets like bitcoin, only they’re unique and irreplaceable. Usually an image but it could also an animation or video. Something you don't own in the physical but you do in the digital one.

Take for example the Nyan Cat meme which cashed in close to $600K earlier in 2021.

This type of assets are a whole new world of opportunities for brands. Although it may seem strange to invest in something you can't really own audiences are picking up in this new model of monetization.

Here are a few examples of brands that are using NFTs to improve their digital marketing strategy.

Twitter

Campbell's

Crock Pot

Taco Bell

Puppy Bowl

GAP

Barbie x Balmain

NFT’s can leverage businesses and brands to find new audiences, connect with their customers, and grow their business. They hold new possibilities to offer whole new experiences to build communities and increase brand awareness.

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