Loco Gifts & Gear

If you're from Mexico, especially from Guasave Sinaloa you know Pollo Loco.

The restaurant founded in 1975 by Juan Francisco "Pancho" Ochoa, is cooking something up and it's not chicken.

Loco Gift's and Gear, is the brand's newly way to celebrate its Mexican roots. The nation’s leading fire-grilled chicken restaurant chain, is launching its first-ever merch store.  Partnering with highly famed based Latinx artists from Los Angeles, the collection will showcase different facets of vibrant Angeleno culture. 

Since 1980, El Pollo Loco has successfully opened and maintained more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. Bringing culture to the forefront is something we are seeing more, brands such as Doordash and Espolon Tequila are ampliflying Latinx culture and its artists. Not just on Hispanic Heritage month but as a backbone on their marketing startegies. “At El Pollo Loco, we are incredibly proud of our L.A. Mex heritage, so we wanted to create truly distinct, high-quality merchandise that really captures the ethos and culture of our brand and our community,” Andy Rebhun, vice president of digital at El Pollo Loco said in a statement.

This would be an exciting array of clothes, accessories and gear curated and handcrafted in a one-time exclusive collaboration with artists such as David Flores, Rick Massie and Manny Silva. Products will be available in limited quantities and Pollo Loco expects to sell them fast. Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com Do you want to be featured or share our content? Email our marketing team: marketing@bmoutdoor.com

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