Mixing Influencer Marketing And Out-of-Home Advertising

Whether you have a small or big company, advertising is key to a successful business.

In past posts we talked about the risk of cutting advertising spend and we've also explained the benefits of mixing Out- Of- Home advertising with other advertising channels. But have you thought about the benefits of OOH+ Influencers?

Influencer Billboard Ad

When thinking of using a person that related to your company or brand in comes influencer marketing, that influential person collaborates with a brand to promote something. The right choice of experienced social media influencer that matches your brand values is a great way to expand the reach of your company or brand on social media.

But what is exactly influencer marketing and how can it help you to pull off a great campaign?

In a few words, an influencer is someone who can influence others. When it comes to social media influencers, this particular individuals wield their influence through social media and have dedicated and engaged groups of followers.

But how does outdoor advertising comes in the mix? First let's talk about the type of influencers:

  • Nano-influencers
  • 10,000 followers or fewer
  • Micro-influencers
  • 10,000 to 100,000 followers
  • Macro-influencers
  • 100,000 to 1 million followers
  • Mega-influencers
  • 1 million+ followers

An influencer is really an extension of a brand and they help them to develop deeper relationships with their audience. Influencer marketing is one of the top forms of digital marketing. In average for every $1 spent, brands earn up to $5.78 in return. Choosing the right influencer for your brand depends on various factors:

  • Budget
  • Length of collaboration
  • Objectives
  • Profile (which is similar to your brand values)

Using data to identify which influencer profiles offered you the highest ROI in order to optimize your strategy, you're sure to find the perfect influencer for you.

Kylie Skin

Beauty mogul and self-made billionaire, Kylie Jenner, is a true master mind when it comes to OOH and influencer marketing. Early 2019, the OOH campaign promoting the first skincare product from for Kylie Skin was launched simultaneously in over 1,100 U.S. cities, including locations on Las Vegas Boulevard and in New York City's Times Square.

Kylie Skin found a way to connect the influencer to their brand and to their fans by using OOH to deliver their message. The campaign targeted displays include over 1,500 digital video screens in more than 200 shopping malls and over 4,300 roadside digital billboards.

The same day it become available at KylieSkin.com for $125 per set of six products, following promotion on social media. It sold out in six minutes, and the brand said the product was being restocked.

For more information on OOH and DOOH advertising, and how we can help with your next campaign, contact us today at 210-610-5012 or email customerservice@bmoutdoor.com Do you want to be featured or share our content? Email our marketing team:

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