In todays era of highly targeted media options, Out-Of-Home Advertising has emer-ged as a central ingredient within the most thoughtful communication strategies.
The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives consumer connections and engaging personal experien-ces. OOH is as relevant as ever because it can amplify the impact of all other media, particularly today’s largest ad channels –online and mobile
Since the contributions Outdoor Advertising makes to a successful media plan are often considerable, it should be of little surprise to learn every major OOH category grew in revenue last year – billboards, street furniture, transit, and place-based. The growth was across-the-board with increases in both static (printed or painted) and digital assets.
Today, Digital Out-Of-Home Advertising (DOOH) represents about 29 percent of total OOH revenue. There is no doubt DOOH is growing at a fast pace, and there are several reasons for the growth. Brands are excited about the flexibility DOOH provides. Likewi-se, brands continue to rely on the brand-building power of presence that a static OOH ad can provide.
This year alone, over 33% of U.S. adults will be cord-cutters--consumers who have can-celed traditional pay-TV services such as cable and satellite--according to eMarketer. They aren't trying to avoid ads; they are just becoming increasingly harder to reach as they find new ways to source content and stray from traditional media channels. That same audience is spending more time outside, more time connected to their mobile devices, and more time seeing, trusting and engaging with the OOH canvases that are right alongside them through their daily journeys
For more information on OOH and DOOH advertising, and how can we help with your next campaign, contact us today at 210-610-5012 or email firstname.lastname@example.org