Such is the global strength of the McDonalds brand

, you only need to catch a glimpse of a famous frie or a juicy Big Mac patty and you pretty much know what it’s on about.

And that idea is again the basis of some super cool new work from TBWA\Paris, with the agency unveiling a trio of Out of Home installations around the city that show the iconic menu items all with a huge bite taken out of the side. Simply called “Bitten billboards”, there are no words, no logos and not even any directions to your nearest restaurant. Just a monster chunk taken out of the side of each. There’s three in all, which you can check out the images below and this short film, too.

Once again, well played Macca’s and well played TBWA\Paris.


Related Posts