Love it or hate it, Valentines Day is too big of a holiday for businesses to ignore. Valentines Day is reported to be the 4th largest shopping day of the whole year. This is a big day for brands; in fact, in 2020 consumers are expected to spend $27.4 billion on Valentine’s Day, up 32% from last year’s record $20.7 billion. With that in mind, let’s take a look at our favorite OOH trends for Valentine’s Day so that you can get heartfelt ideas to connect with your audience for your next campaign.

5 Ways Billboards Amplify Brand Love This Valentine’s Day

#1: Out-of-home isn’t just a medium — it’s a LARGE. Outdoor offers the biggest advertising canvas with endless creative possibilities: Take a look at Mars’ Snickers 2017 Valentine’s day interactive campaign with a billboard that doubles as a free card shop in London’s Waterloo.

#2: Short & sweet messages are the ticket to drive sales:

#3: Digital billboards enable flexible messaging and social media integration, where real-time interactions can be shared — perfect for public proclamations of love, like Massage Envy’s #MKEValentine campaign, which displayed tweeted love notes, including a sweet message from dad to daughter relaying she was too young to date — which received some air time on the local news:

#4: Outdoor is a great directional media, pointing consumers immediately to products, services and venues in close proximity:

#5: Consumers exposed to OOH are more likely to visit a store after seeing a nearby ad:

Finding small ways that your brand can support and give back to your fans is a great way to connect with your audience. Valentine’s Day gives companies an opportunity to send a love letter to the people that power their brand.

While some brands chose to connect to the roots of Valentine’s Day, others used humor to lighten the mood, and some used the moment to let their fans reveal their hearts. We’re excited to see what campaigns will have us falling head over heels !

For more information on OOH and DOOH advertising, and how we can help with your next campaign, contact us today at 210-610-5012 or email

Source: Outfront Media, NRF, Clear Channel Outdoor,

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