With the advent of digital out-of-home advertising, the long and fascinating story of outdoor campaigns is far from over.

People now spend 70% of their time out of their home, so outdoor and out-of-home advertising offers provides a powerful mix of formats for reaching people — especially hard to reach segments — throughout their day, as well as amplifying and activating the messaging from other platforms. Outdoor advertising is nothing new, but its versatility means it has stood the test of time.

Related Posts