5 key DOOH reasons for your marketing

Outdoor advertising is not a thing of the past, this is all you need to know to fix an idea in thousands and thousands of minds thanks to this resource.

In an increasingly digitized world, where marketing strategies are focused on online platforms and social media, it can be easy to overlook the lasting and tangible impact of outdoor advertising. However, advertising in physical outdoor spaces, known as Exterior Advertising or Out of Home (OOH), continues to be a powerful and valuable tool in creating an effective and comprehensive marketing strategy. Below, we explore five compelling reasons why integrating Outdoor Advertising into your marketing strategy can make a significant difference.

1. Reach Broad and Diverse Audiences:

Outdoor Advertising has the ability to reach a wide range of audiences. Ads placed in strategic locations, such as busy highways, public transportation stations, and urban areas, can capture the attention of pedestrians and motorists alike. This allows your message to reach people of different ages, genders, and backgrounds, expanding your brand visibility and creating a lasting impact in the public mind.

2. Increases Brand Visibility and Recognition:

Constant exposure to Outdoor Advertising can significantly increase your brand visibility. Advertisements placed in strategic locations become part of the urban landscape and integrate into people's daily lives. This can contribute to increased brand awareness as viewers engage with the ad over and over again. Brand familiarity can translate into increased consumer trust and preference.

3. Generate Impact and Emotion:

Outdoor Advertising offers the opportunity to create impactful and emotional advertisements that can leave a lasting impression on the public. Using bold visuals, vivid colors, and concise messaging can immediately grab attention and evoke emotion. A creative and exciting ad has the potential to spark discussion, be shared on social media, and leave a memorable impression on the minds of those who see it.

4. Complements Digital Strategies:

Although we live in the digital age, Outdoor Advertising does not compete with online strategies, rather it complements them. Out-of-home ads can direct people to a brand's online platforms, websites or social media, creating an omnichannel experience. Integrating QR codes or hashtags into outdoor ads can encourage viewers to interact online, providing an additional opportunity for audience engagement.

5. Establish Connections with the Local Community:

Outdoor Advertising in specific locations can help build a connection with the local community. Ads that reflect the culture, values, and concerns of the community can resonate deeply with viewers. This creates a sense of ownership and attachment to the brand, as it shows a genuine interest in the local context and the needs of the community.

Outdoor advertising is a valuable complement to advertising campaigns launched in other media: television, radio, press and the Internet. As much as digitization is gaining ground, the street, the exterior, is part of the environments that provide us with stimuli that, in many cases, serve to establish an idea in thousands and thousands of minds.

In this sense, foreign advertising is one of the most important for marketing even though it is also one of the oldest. And from there that Enfoque Publicitario (experts in national outdoor advertising campaigns, indicate that this is the first reason to always use it, since it is more than proven. This Agency, an expert and with a very interesting client portfolio, points out that National outdoor advertising campaigns must consider, according to each client, options such as billboards, public transport advertising, fences, flyers, tortilla paper, billboards and bus shelters.