ChatGPT Is Not Going to Replace Your Creative Team

Overnight successes are uncommon, but ChatGPT is one of those rarities. With its introduction at the tail end of 2022, the AI chatbot developed by OpenAI broke through the holiday noise, leaving industries large and small dreaming of how to best optimize its capabilities for scale.Digital advertising is one of the industries seeing endless possibilities for technologies like these. While ChatGPT has sparked theories that it could replace the need for creative writers altogether, AI experts don’t believe it should be viewed as a replacement for people. Instead, ChatGPT can be considered a brainstorming partner or an assistant that helps you optimize your workday and scale your advertising efforts.

Let’s break down a few specific ways ChatGPT can be used to create efficiencies and opportunities for digital advertisers.  

Tackle campaign ad copy

While text ad campaigns are a core part of the digital advertising strategy for agencies and brands, they also include some of the most cumbersome and labor-intensive tasks. As a result, text ad campaigns are commonly difficult to scale because they require someone handling three important tasks:  

Writing keywords

Creating compelling headlines

Coming up with relevant body text

These areas are where ChatGPT can offer a promising solution to digital advertisers. ChatGPT can take time-consuming tasks, like writing ad copy, and quickly enable efficiencies. How? By  giving strategists the ability to fill out a few curated prompts to generate headlines, body copy and keywords for their digital ad campaigns. From there, they can quickly filter and edit the results to seamlessly implement them into their campaigns. 

Another complexity for digital advertisers is the need to manage ad campaigns on various platforms, from Facebook and Pinterest to Google’s Performance Max. Imagine if ChatGPT could enable users to generate content quickly and easily for a variety of campaign types, all from one place? 

Create email campaigns and landing page copy

Another core part of digital advertising is creating email campaigns and landing pages with compelling copy and eye-catching headlines. ChatGPT enables users to seamlessly generate headlines and body copy for these common tasks in seconds. Simply start by prompting the AI tool by describing the service or product you’re selling and describing your ideal customer. 

 

From here, you can quickly personalize your email by adding in specifics about your product or service, as well as details about your company or value proposition. 

While there are many benefits of ChatGPT for digital advertisers, the newfound efficiencies do raise a question: What will my team do with all this newfound time? It’s simple: Your team trades the tasks that consume mental bandwidth and valuable time for more efficient actions, ultimately unlocking massive time savings for strategic planning and innovative thinking. 

What’s available for digital advertisers right now 

Content creation for digital advertising campaigns continues to be difficult to scale, but it doesn’t have to be impossible. Solutions like ChatGPT can act as a content creation companion so you can quickly gather information and inspiration, ultimately trading the time-consuming nature of writing for reviewing and refining. 

 

Just like a self-driving car, you can’t take your hand off the wheel completely; ChatGPT does have some limitations. For instance, when it comes to ensuring brand safety and compliance, a hands-on approach—with adherence to the parameters of brand compliance guidelines—is non-negotiable. So, while many AI experts feel it won’t replace jobs entirely, it is regarded as a good assistant for busy marketers. 

 

ChatGPT for digital advertising doesn’t need to remain a theory—there is a solution available right now. Fluency integrated the GPT-3 language model (and its ChatGPT chatbot) into its platform so ad-tech businesses can gain even greater levels of efficiency in common, but often tedious, parts of the digital marketing workflow.

 

While AI may have originated as something only imagined in science fiction and Hollywood movies, in reality it’s proving to be a tool that is shaking up nearly every industry and posing new opportunities that were once considered rare—that is, until now.