GPTChat: Advertising Gets a Makeover

McDonald's, Burger King, and Subway are revamping their advertising using artificial intelligence and the ChatGPT chatbot, showcasing their strengths in a creative way.

The showdown began in São Paulo, Brazil, where ChatGPT generated billboard advertisements for Burger King and McDonald's, located side by side. McDonald's took the lead by launching a campaign revealing the chatbot's response to the question, "Which is the most iconic burger in the world?"

The story of the Big Mac since 1967 and its relevance in measuring the purchasing power of global currencies by The Economist sparked a significant impact in the advertising world.

A few days later, Burger King counterattacked with a new advertisement in partnership with the David São Paulo agency. "The Whopper stands out for its maximum size and variety of ingredients, making it a genuine burger that is enjoyed on the palate." This was the controversial response from CHAT GPT when asked which burger was the largest. It was the provocative advertisement displayed on the billboard.

"Their response sparked a unique proposal from Burger King, reinforcing its position as a serene and flavorful option with emotional experiences. Burger King's billboard was placed next to McDonald's, using the colors of their logos in the results obtained. Their rivalry was evident.

Subway joined the conversation after the confrontation between the leading burger chains.

But this doesn't end here...

The food chain Subway didn't sit idly and entered the chat. In their case, Subway questioned how McDonald's and Burger King burgers compare to one of Subway's largest sandwiches, the Footlong.

Although Subway didn't buy advertising space in Brazil, they shared a digital representation of the chatbot's response created by the Saatchi & Saatchi London agency on their social media. This gesture from Subway demonstrates its intention to actively participate in the ongoing debate about iconic food options.

While Subway stands out with its Footlong, it recognizes the importance of having fair and clear differences with the other brands, such as the famous burgers mentioned earlier. By sharing the digital importance of ChatGPT's response, Subway emphasizes its commitment to transparency and participation in online conversations.

Subway has placed this campaign on a billboard right next to those of McDonald's and Burger King. By opting for digital prominence instead of physical advertising spaces, Subway shows its adaptability to new communication and promotion trends. Additionally, this strategy demonstrates its ability to leverage technology and digital platforms to generate conversations and stay relevant in the advertising world.

Subway maximizes its presence and participation to achieve its target audience's goals through communication channels and an exchange of creative ideas.

BECOMING MORE COMMON AND PROGRESSING WITH OPENAI'S CHATBOT

These iconic burgers, by consulting ChatGPT and subsequently sharing the digital response, demonstrate their interest in participating in the debate and their ability to adapt to new forms of advertising.

Meanwhile, Subway demonstrates its commitment to novelty and connection with its audience by using technology and social media to maintain a presence.

According to Kirstey Elston, Subway's Marketing Director for the UK and Ireland, if there's a discussion about iconic sandwiches, Subway will participate in the movement. What can we say? Even ChatGPT knows that our footlong sandwiches are the best and biggest ones out there.

The rivalry between McDonald's, Burger King, and Subway shows how brands are embracing digital advancements like artificial intelligence to create creative campaigns.

Original thinking and the dynamic use of tools like ChatGPT are enabling these brands to stand out and generate conversations in the market.

As creative AI continues to evolve, we are likely to see more brands and companies adopting these technologies to create unique and engaging advertising campaigns. The ability to generate creative and personalized content through chatbots like ChatGPT offers new opportunities to connect with the audience and deliver effective messages.

With this, the evolution of advertising is the order of the day. McDonald's, Burger King, and Subway are on the path of artificial intelligence and the ChatGPT chatbot.