Know The Strategic Fusion of the Future

Outdoor Advertising thrives on technology and artificial intelligence. XXX Conferences in Santiago confirm its peak. Powerful tool to highlight brands.

In the age of technological advances and artificial intelligence, Outdoor Advertising has found an innovative way to adapt and thrive in the changing world of advertising. The XXX Outdoor Advertising Conference, organized by the Outdoor Advertising business section of La FEDE (FEDE_Aepe) in Santiago de Compostela, made it clear that this medium is at its best. With outstanding growth in investment and audience, Outdoor Advertising has proven to be a powerful tool for brands and companies looking to stand out in the competitive advertising landscape.

The rise of Outdoor Advertising

The report presented during the conference revealed that investment in Outdoor Advertising has increased by 20.9% in 2022 and 11.5% in the first quarter of 2023. In addition, surprisingly, it has reached an audience practically comparable to television, which demonstrates the effectiveness and relevance of this medium in the digital age.

Outdoor Advertising adapts to the digital age

One of the highlights of the event was the impact of digital outdoor advertising. With the advancement of technology, digital panels have transformed the way brands connect with their audience on public roads. Success stories such as Naturgy's "The sun at a click" campaign, which allowed mobile phones to be recharged thanks to solar panels incorporated into the support, show how sustainability and utility can be combined with creativity and technology to provide a public service matchless.

The role of Artificial Intelligence in Outdoor Advertising

Artificial Intelligence has been a catalyst for Outdoor Advertising, allowing the personalization of ads, audience segmentation and campaign optimization. Thanks to AI, brands can adapt their messages in real time and measure the impact of their ads more precisely. The combination of human creativity with the power of AI has opened up a world of possibilities for Outdoor Advertising, providing measurable results and a stronger return on investment.

Why use Outdoor Advertising in the age of Artificial Intelligence?

1. Massive reach:

Outdoor Advertising has the ability to reach a wide audience in public spaces, creating a lasting and visible impact.

2. Precise segmentation:

With the help of Artificial Intelligence, brands can segment their audience more efficiently, ensuring messages reach the right people at the right time.

3. Creativity and innovation:

Outdoor Advertising offers a creative canvas for brands to show their message in a unique and attractive way, taking advantage of new technologies to surprise their audience.

4. Results measurement:

The integration of Artificial Intelligence in Outdoor Advertising allows a precise measurement of the results and the impact of the campaigns, which facilitates decision-making based on data.