At BmOutdoor, we know that the world of advertising has evolved astonishingly in recent years, and Nintendo has been able to take advantage of new technologies to create impactful promotional campaigns. In the recent Nintendo Direct 2023, several exciting innovations were presented, but today we want to remember the three most impressive billboards that have left a lasting impression on the minds of viewers.
Starting in China, Nintendo and Tencent joined forces to promote the Nintendo Switch in this emerging market. One of the most outstanding promotional actions was the placement of Super Mario Odyssey ads on the bus stop marquees. An example of this could be seen at the Shanghai University bus stop. These advertising strategies reflected Nintendo's efforts to conquer a challenging territory and expand its global presence.
Changing continents, we move to Brooklyn, New York, where Nintendo of America presented a creative billboard for The Legend of Zelda: Breath of the Wild. The fascinating thing about this billboard is that it glowed in the dark, creating a striking visual effect. Passersby could admire the iconic world of Hyrule illuminated by the magic of advertising.
But if you really wanted to experience the magic of advertising in its fullest splendor, Japan was the place to go. At the Shinjuku Station in Tokyo, there was a famous 3D billboard that used optical illusion technology to promote different products and services. One of the most notable ads was for Pokémon Go. With a two-story curved screen, this billboard created stunning optical illusions that left spectators amazed. One of the most impressive representations was the commemoration of World Cat Day, where Pokéballs seemed to cascade and fill the space around them. The visual effects were so convincing that they gave the sensation of the elements falling to the ground, creating a striking optical illusion.
These billboards represent Nintendo's creativity and innovation in the field of promotion. By leveraging technology and optical illusions, they managed to capture people's attention and create memorable experiences. Although these campaigns belong to the past, they remind us that advertising can be much more than simple ads; it can transport us to fantastic worlds and awaken our imagination.
Nintendo continues to surprise us with each new announcement and promotional campaign, and we are eager to see what the future holds. Undoubtedly, the combination of the magic of video games and advertising creativity will continue to provide us with unforgettable moments.
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