#WeDigPurple: Outdoor Meets Instagram Essence

Surprising #WeDigPurple campaign blends social media and outdoor advertising to captivate Orlando audiences. Creativity and emotional connection explored.

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Una publicación compartida por Matt Burgner (@mattburgner)

A Glimpse of the #WeDigPurple Campaign:

The #WeDigPurple campaign stands out for its originality and unique approach. What is it all about? In essence, the brand behind the campaign invites Instagram users to share their most "purple" moments using the hashtag #WeDigPurple These moments can be anything from stunning landscapes and magical sunsets to artistic creations.

The Charm of the Unexpected: Instagram-Worthy Billboards:

Instead of merely posting these purple moments on Instagram, the campaign took an unexpected turn. Select photos and videos are displayed on strategically located billboards throughout Orlando. This surprise and excitement have taken the campaign to another level, as people stumble upon their own Instagram posts while commuting through the city.

Creating an Online and Offline Community:

The use of the #WeDigPurple hashtag has allowed the campaign to create an active and ever-growing online community. Users enthusiastically share their experiences, and those who see their posts on billboards feel connected to this virtual community. The campaign has proven that outdoor advertising can be a powerful tool to foster a sense of community within a city.

Impact on Branding and City Recognition:

The#WeDigPurple campaign has been more than just a clever advertising stunt. It has left a lasting impression on the audience and elevated the brand to new levels of recognition. The brand's association with purple moments has created an emotional connection with viewers and sparked discussions about creativity and beauty in everyday life.

Measuring Success: From Instagram to Billboards:

The #WeDigPurplecampaign has demonstrated that success in the digital world can transcend into the physical space. Tracking engagement on Instagram and foot traffic at billboard locations has provided valuable data to measure the impact of this innovative campaign. This focus on measurement has allowed advertisers to make more informed decisions for future campaigns.

The #WeDigPurplecampaign has been a testament to the power of creativity, emotional connection, and ingenuity in outdoor advertising. By bridging social media with billboard ads, the campaign has shown that the best advertising ideas can break barriers and leave a lasting impression on the audience. In an ever-changing world, outdoor advertising has a bright future if it continues to adapt and innovate to surprise and captivate its audience.