The ancient history of outdoor advertising has its roots in Ancient Egypt. Cunning merchants would carve messages in stone, strategically placed at city entrances, to attract potential buyers.
Today, this legacy lives on with vigor, showcasing an impressive adaptation to the digital world and asserting its place in the contemporary advertising scene.
Resilient Outdoor Advertising: Shining at Cannes Lions 2023! The ancient history of outdoor advertising has its roots in Ancient Egypt. Cunning merchants would carve messages in stone, strategically placed at city entrances, to attract potential buyers. Today, this legacy lives on with vigor, showcasing an impressive adaptation to the digital world and asserting its place in the contemporary advertising scene. In the era of digital information, outdoor advertising demonstrates its might as an impossible-to-ignore beacon. A carefully placed message can be the compass guiding consumers in the sea of choices. Whether in bustling urban streets or dynamic social networks, outdoor advertising stands tall like titanium, magnetically engaging with the audience.
This year, at the magnificent Cannes Lions 2023, the world once again witnessed the indomitable strength of outdoor advertising.
Now, I invite you to explore the award-winning gems in the Outdoor category of Cannes Lions 2023. These exceptional creations not only define creative excellence but also set a gold standard in contemporary advertising. Immerse yourself in these advertising marvels that showcase how outdoor advertising continues to reign magnificently in our digital era!
A British Original
British Airways The "A British Original" campaign, conceived by Uncommon Creative Studio and awarded the Grand Prix in the Outdoor category, marks a milestone in the history of outdoor advertising. British Airways made the bold decision to explore authentic reasons behind travel, from escapism to cultural connection. Over 500 unique executions and 32 short films capture the essence of vacations in the post-pandemic era. This strategy redefines outdoor advertising by showing how a carefully placed message can resonate exceptionally in the current digital environment.
IKEA Window Shopping
IKEA Innovation has always been IKEA's hallmark, and their "IKEA Window Shopping" strategy, created by Rethink Toronto, is a testament to that. The opening of the store in the heart of Toronto became an opportunity to demonstrate how outdoor advertising can integrate into urban life. By turning windows of real homes into billboards, IKEA showcased the versatility of its products in various settings. This tactic not only demonstrated the brand's adaptability but also redefined outdoor advertising by creatively incorporating it into the city.
Furphy, What the Truck?!
Furphy The Australian beer brand Furphy surprised everyone with its "Furphy, What the Truck?!" strategy, designed by Thinkerbell Melbourne. Creativity and authenticity came together to bring this campaign to life. A 7.8-ton beer truck placed between two skyscrapers in Sydney's financial center captured the audience and media's attention within hours. With over 25 million impressions, Furphy Crisp Lager went from being unknown to becoming the most talked-about beer in Australia. This campaign demonstrates how authenticity and creativity can break through even in a saturated market.
We didn't write this campaign
NotMilk Amid legal challenges, MRM Santiago and NotCo devised an astonishing campaign titled "We didn't write this campaign." Winning a Gold and a Silver Lion, this strategy demonstrates how creativity can shine even in the most difficult circumstances. With a clever focus on outdoor advertising, the campaign captures people's attention during their daily commutes. This achievement highlights the ability to turn obstacles into creative opportunities and leave a lasting mark on the industry.
Phone It In
Skinny – Colenso BBDO Auckland The "Phone It In" campaign by Skinny, developed by Colenso BBDO Auckland and awarded a Silver Lion at Cannes Lions 2023, redefines the interaction between the audience and outdoor advertising. This ingenious and cost-effective strategy presents 34 personalized radio ads in strategic locations, each with a phone number to leave messages on a free answering machine. Surprisingly, these recordings are transformed into radio ads, resulting in a 34% increase in subscriptions. Skinny demonstrates how creativity and savings can powerfully merge in outdoor advertising, capturing attention and generating tangible results.
Amplify your brand with impactful ads everywhere! At BM Outdoor, we offer a wide range of advertising services that span from trucks and taxis to metro stations and mobile billboards.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Share This:
Share
Tweet
Email
Share
Snap
Email
Share
Share
Share
Pin
Share
Share
Share
