OBIE AWARDS 2021

The OBIE Awards.

The OBIE Awards. The oldest and most prestigious honors for creative excellence in out of home advertising design. OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising–where posts and pictures informed the masses in town squares across ancient Egypt, and then around the world.

For the last 79 years, the OBIEs have honored the best, most innovative, breath-taking activations in our industry. From spectacular digital screens with addressable video to inventive transit takeovers, from eye-popping billboard campaigns to state-of-the-art augmented reality and experiential programs, out of home (OOH) grows every day, in whole new ways.

PLATINUM OBIE

Year: 2021
Agency: Google Brand Studio
Category: Integrated Multi-Media

Award: Platinum OBIE
Advertiser: Google Brand Studio
Brand: Google
Title of Work: The Most Searched

GOLD OBIE

Year: 2021
Agency: William Ransom & Clear Channel
Category: Nonprofits & Public Service

Award: Gold OBIE
Advertiser: NE Sculpture Co
Brand: NE Sculpture Co
Title of Work: George Floyd - I Can’t Breathe Mama

Year: 2021
Agency: R/GA California
Category: Media

Award: Gold OBIE
Advertiser: Reddit, Inc.
Brand: Reddit, Inc.
Title of Work: Reddit Up The Vote

Year: 2021
Agency: Alto NY
Category: Consumer Goods & Services

Award: Gold OBIE
Advertiser: Montefiore-Einstein
Brand: Hospital/ Health system
Title of Work: In honor of all the brave nurses. Now and forever.

SILVER OBIE

Year: 2021
Agency: Firefly
Category: Custom Installation

Award: Silver OBIE
Advertiser: Hulu
Brand: Animaniacs
Title of Work: Hulu Animaniacs Launch Hologram

Year: 2021
Agency: Twitter
Category: Media

Award: Silver OBIE
Advertiser: Twitter
Brand: Twitter
Title of Work: Twitter End of 2020

Year: 2021
Agency: Overall Murals
Category: Nonprofits & Public Service

Award: Silver OBIE
Advertiser: Overall Murals & ArtStart
Brand: Overall Murals & ArtStart
Title of Work: Do the Right Thing

BRONZE OBIE

Year: 2021
Agency: Mediahub as Media AOR, Rapport
Category: Custom Installation

Award: Bronze OBIE
Advertiser: FOX
Brand: LEGO Masters
Title of Work: FOX LEGO Masters West Hollywood Bus Shelter Build

Year: 2021
Agency: Creative: Warner Brothers. 3D Out of Home Production: Midnight Oil Agency
Category: Media

Award: Bronze OBIE
Advertiser: Warner Brothers
Brand: Warner Brothers
Title of Work: Birds of Prey 3D Out of Home

Year: 2021
Agency: Creative Agency: BLT. 3D Out of Home Production Agency: Midnight Oil Agency.
Category: Custom Installation

Award: Bronze OBIE
Advertiser: Netflix
Brand: Netflix
Title of Work: Jingle Jangle Out of Home

SourceOBIE awards

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