Frequently Asked Questions.

OOH (out-of-home) advertising places your brand on physical canvases — billboards, transit, street furniture, airport panels — that audiences see during their daily routes. Unlike digital ads, OOH can't be blocked, scrolled past or skipped. We plan placements based on your target audience's mobility patterns and the markets where they live, work and travel.

Typical timeline is 7–10 business days from approved artwork to live install. Custom productions (wallscapes, building wraps) take 10–14 days. Programmatic DOOH campaigns can launch within 24–48 hours once creative is approved.

Pricing varies by market, format and duration. A standard 4-week bulletin in a tier-2 market starts around $2,000–$3,500/month. Premium markets (NYC, LA, Chicago) range $10,000–$50,000+/month. Digital billboards are typically sold in 8-second loops; pricing depends on impressions and day-parts. We always provide a custom quote within 24 hours of your brief.

Media space, production (printing + installation), permits, posting and live confirmation. We handle the full lifecycle — you only provide approved artwork. There are no hidden fees for standard installations.

Yes. Multi-market bundles typically save 10–20% vs. buying markets individually. Long-term contracts (3+ months) qualify for additional discounts of 5–15% depending on inventory.

Billboards (bulletins + posters), digital billboards, wallscapes, transit (bus, rail, subway), street furniture (bus shelters, benches, kiosks), airport advertising, junior posters and custom installations (projection, experiential, mobile billboards).

Static billboards offer 100% share-of-voice on a single canvas, ideal for brand-building. Digital billboards rotate creative across multiple advertisers but offer flexibility — change creative anytime, day-part by audience, trigger content by weather/events. Most campaigns blend both: static for the brand anchor, digital for tactical messaging.

We use mobility data, traffic counts and demographic overlays to identify locations where your target audience physically spends their day. For example: tech workers near commercial centers, parents near schools, commuters along specific corridors. The placement IS the targeting.

Yes. Modern OOH measurement includes attention metrics (attentive seconds), brand-lift studies, foot-traffic attribution (Placed, AdSquared), and increasingly direct retail-conversion data. Every campaign gets a post-buy measurement report.

Most static placements have a 4-week minimum. Digital and programmatic placements can run as short as 1 week. Some markets offer 2-week static buys for tactical campaigns.

Specs vary by format. For bulletins: 14×48 ft at 100ppi. For posters: 10.5×22.75 ft. For digital: 1400×400 px JPG/PNG. We send detailed creative specs with every quote and offer design services if needed.

Yes. Our team includes designers who specialize in OOH — typography that reads at 50ft, color contrast that holds at distance, message hierarchy for 6-second exposure. Creative services available either as part of a media buy or standalone.