Wicked: A Story of Friendship and Power in Oz

The outdoor advertising campaign for the new movie Wicked, starring Ariana Grande, leverages billboards and OOH (Out of Home) media to capture the magical essence of the Land of Oz. Based on the first act of the iconic musical, the plot introduces Elphaba (Cynthia Erivo), a young woman misunderstood for her green skin, and Glinda (Ariana Grande), a privileged and ambitious student. Their unexpected friendship and the challenges they face lead them to their destinies as Glinda, the Good Witch, and the Wicked Witch of the West.

The Power of Outdoor Advertising for Promoting Wicked

The campaign strategically uses billboards, including highway billboard advertising, to generate excitement among fans. These ads feature iconic images of Ariana Grande as Glinda and Cynthia Erivo as Elphaba, alongside the tagline "Everyone deserves a chance to fly". This approach not only communicates the film's core message but also harnesses the visual impact of billboard advertising to captivate audiences.

Billboard Advertising Costs: How Much Does a Campaign Like This Cost?

Billboard advertising rates vary depending on the location and size of the ad. A national campaign like Wicked’s might include:

• Highway billboards for maximum reach.
• Digital Out Of Home (DOOH) for dynamic, interactive content.
• Transit advertising, such as ads on bus shelters, which target urban pedestrians effectively.

In high-traffic urban areas, billboard rental costs can be significant, but the return on investment is substantial due to the consistent visibility and brand reinforcement that billboard ads provide.

Examples of OOH Advertising

• Bus shelter advertising: In major cities, Wicked’s ads at bus stops capture the attention of commuters.
• Transit ads: Buses wrapped with images of Glinda and Elphaba bring the magic of Oz directly to the streets.
• Digital billboards: These feature the movie's stunning visuals, creating a more engaging and impactful experience.

Benefits of Using Outdoor Advertising

1. Wide Reach: Billboards and other outdoor advertising mediums reach thousands daily, especially in high-traffic areas.
2. Versatile Formats: From bus stop ads to highway billboards, there are options to fit any message or campaign goal.
3. Continuous Visibility: Unlike other media, billboards provide 24/7 exposure, maximizing brand visibility.

Connecting to Billboard Advertising Costs

The Wicked campaign exemplifies creativity and the effectiveness of investing in billboard advertising. Wondering how much does a billboard cost? It depends on size, location, and media type, but the brand-building benefits are undeniable.

A Magical Campaign

The outdoor advertising strategy for Wicked demonstrates how a combination of billboards, DOOH, and traditional media can create an unforgettable campaign. By investing in outdoor advertising, brands can inspire, captivate, and leave a lasting impression—just as Wicked has done with its magical story.

Why choose BM Outdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.