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The Outdoor Media Blog: Tips & insights

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Discover the Latest Blogs on Outdoor Advertising in USA

FIFA World Cup 2026 Takes Over Cities
NEW

FIFA World Cup 2026 Takes Over Cities

Jan 07, 2026
A massive large-format OOH spectacular announces the arrival of the FIFA World Cup 2026, transforming the city into part of the tournament and building anticipation long before kickoff.
PayPal Activates Canada With Pay in 4
NEW

PayPal Activates Canada With Pay in 4

Jan 07, 2026
PayPal launches a national Canadian campaign for Pay in 4, blending mall pop-ups, influencer marketing, retail integrations and bold OOH across Toronto, Montreal, Calgary and Vancouver to drive awareness and adoption.
Converse Brings Its Star to Life
NEW

Converse Brings Its Star to Life

Jan 06, 2026
Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.
Decathlon Turns Off Returns in January
NEW

Decathlon Turns Off Returns in January

Jan 06, 2026
Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.
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Mike Garcia      07/08/24     

Uncommon’s Billboards Highlight UK Sewage Crisis Urgency

Uncommon Creative Studio's billboards highlight the UK sewage crisis, urging action on environmental issues with striking visuals in key coastal...

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Mike Garcia      07/08/24     

OOH Advertising: Leading in a Cookieless Era

Discover how Out of Home advertising leads in a cookieless world, leveraging data and dynamic content for effective, targeted campaigns.

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Mike Garcia      07/05/24     

Outdoor Advertising's Impact Highlighted at Cannes Festival

Discover how outdoor advertising, including billboards and OOH, showcased its impactful presence and importance at the Cannes Festival...

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Mike Garcia      07/05/24     

Uncommon's Outdoor Ads: Impactful, Creative, and Bold

Uncommon Creative Studio's outdoor ads highlight UK's environmental issues, using impactful billboards and OOH media to create powerful...

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Mike Garcia      07/04/24     

FOOH Advertising: Blurring Reality with Spectacular CGI

Explore the cutting-edge world of Fake Out of Home Advertising (FOOH) where CGI and AR technologies create hyper-realistic outdoor campaigns.

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Mike Garcia      07/04/24     

Celebrating Independence: Fireworks and Outdoor Advertising Insights

Explore the synergy of fireworks, outdoor advertising on Independence Day. Insights for local campaigns and legal considerations included.

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Mike Garcia      07/03/24     

Ellie Goulding's Served Launches Major Outdoor Campaign

Ellie Goulding’s brand Served launches its biggest outdoor campaign, reaching 4.5M adults with 160M impressions across London, including...

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Mike Garcia      07/02/24     

Visit Annapolis' BWI Airport Campaign: Spectacular Impact

Discover the immersive 'Visit Annapolis' BWI campaign, captivating travelers with stunning outdoor displays and engaging digital media. Don't miss out!

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Mike Garcia      07/01/24     

Top 3 Advantages of OOH Advertising Channel

Discover the top three advantages of OOH advertising and how it effectively builds brand trust, combats ad fraud, and engages audiences organically.

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Mike Garcia      07/01/24     

Alcoholics Anonymous Innovates with Unique Billboard Campaign

Alcoholics Anonymous launches a unique billboard campaign in the UK, using creative messaging without logos to maintain anonymity and attract those in need.

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