![How to maximize the efficiency of LED screens (DOOH)](https://bmoutdoor.com/images/blog/Cannes.png)
Discover how outdoor advertising, including billboards and OOH, showcased its impactful presence and importance at the Cannes Festival, celebrating creativity and innovation.
Introduction
So Cannes has come and gone for yet another year. The vomit-stained yachts have been scrubbed, the Mimosa glasses have been rinsed, and the hookers on the Croisette have gone back to wherever they came from. Meantime, the Lion winners are polishing their trophies before putting them on display in their reception areas where non-winning clients will ask, “Wasn’t the work you did for me good enough to win?” Actually, there are now enough categories for almost everyone to win some kind of tchotchke.
The Diversity of Categories
There are over thirty different categories with gold, silver, and bronze Lions in each. (My favorite is the oxymoronically titled “Creative Data.”) When I won my first Lion, there were only four categories: Print, TV, Radio, and Outdoor. Easy, right? There are now also numerous special awards and something called the “Grand Prix for Good.” Whatever the hell that means.
Entry Fees
Then there are the fees. If you enter early, they start at 650 Euros and go up to 2225 Euros. If you wait ’til the last minute, they start at 1075 Euros and go up to 2680 Euros. If you translate that into dollars, you get a median cost of $1,330 per entry.
Let’s take 2023’s total of 27,000 entries. That’s $35.9 million bloody dollars... And that’s probably a low figure. Consider how much money the BDHCs (Big Dumb Holding Companies) and their constituent BDAs (Big Dumb Agencies) have blown on this five-day “Festival.”
Winners of the Year
In particular, WPP won the Creative Company of the Year Award. Omnicom ranked second and Interpublic was third. In total, WPP won 160 Lions, including 6 Grand Prix, 27 Gold, 43 Silver, and 83 Bronze. Based on my pathetic arithmetic, that means they cost 213 thousand dollars. And let us not forget the entry fees for the ones that didn’t win. You’ve got to be looking at well over a million dollars.
The Relevance of Outdoor Advertising at Cannes
Despite the number of categories and awards, it is evident that outdoor advertising remains one of the most valued and recognized forms at Cannes. Billboards, advertising boards, and other forms of OOH (Out-Of-Home) advertising have once again proven their power to capture attention and generate impact.
Impact of Outdoor Advertising Campaigns
Outdoor advertising campaigns stand out for their ability to reach a broad and diverse audience. Billboards and advertising boards are powerful tools for conveying messages effectively. In the context of Cannes, many winning campaigns utilized OOH to amplify their reach and resonance.
Conclusion
In summary, the Cannes Festival not only celebrates creativity and innovation but also highlights the importance of money in the advertising industry. However, beyond the costs, outdoor advertising remains an essential and highly effective component of advertising strategies. Billboards, advertising boards, and OOH continue to be fundamental pillars for the success of advertising campaigns.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
- BILLBOARD
- BILLBOARD POSTER
- JUNIOR POSTER
- WALL ADVERTISING
- DIGITAL BILLBOARD
- BUS SHELTER ADVERTISING
- DIGITAL POSTER ADVERTISING
- WALLSCAPE ADVERTISING
- BENCH ADS
- AIRPORT ADS
- BUS ADVERTISING
- DIGITAL BUS SHELTER ADVERTISING
- LED TRUCKS
- KIOSK
- LED BOAT
- DIGITAL WALLSCAPE
- URBAN PANELS
- SUBWAY
- MURAL
- BIKE SHARING
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign