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The Outdoor Media Blog: Tips & insights

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Discover the Latest Blogs on Outdoor Advertising in USA

FIFA World Cup 2026 Takes Over Cities
NEW

FIFA World Cup 2026 Takes Over Cities

Jan 07, 2026
A massive large-format OOH spectacular announces the arrival of the FIFA World Cup 2026, transforming the city into part of the tournament and building anticipation long before kickoff.
PayPal Activates Canada With Pay in 4
NEW

PayPal Activates Canada With Pay in 4

Jan 07, 2026
PayPal launches a national Canadian campaign for Pay in 4, blending mall pop-ups, influencer marketing, retail integrations and bold OOH across Toronto, Montreal, Calgary and Vancouver to drive awareness and adoption.
Converse Brings Its Star to Life
NEW

Converse Brings Its Star to Life

Jan 06, 2026
Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.
Decathlon Turns Off Returns in January
NEW

Decathlon Turns Off Returns in January

Jan 06, 2026
Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.
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Mike Garcia      03/27/24     

Irn-Bru's Gen Z Campaign Success

Irn-Bru's Gen Z campaign taps into nostalgia with limited-edition flavor...

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Mike Garcia      03/26/24     

Unlocking DOOH's Potential

Discover how cohesive martech strategies are revolutionizing DOOH advertising...

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Mike Garcia      03/25/24     

Silly Sells: Dancing Soup in Times Square

Discover the whimsical charm of Times Square with...

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Mike Garcia      03/25/24     

Global Fashion Spectacle at Milan

Experience "The United": a global fashion spectacle at Milan Fashion Week...

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Mike Garcia      03/23/24     

Porsche's Electric Macan

Porsche electrifies cities with flying Macan ads,...

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Mike Garcia      03/23/24     

Driving DOOH Engagement Innovations Forward

Discover how Taxi TV transforms taxi rides into ...

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Mike Garcia      03/23/24     

Iberdrola's Stunning Fake Out of Home Campaign

Iberdrola's innovative campaign blends CGI with...

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Mike Garcia      03/21/24     

OOH Trends

Explore the latest in OOH advertising: growth trends, strategic partnerships...

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Mike Garcia      03/21/24     

Collaboration Sparks Creative Velocity

Discover how M&H fuels creativity through collaboration...

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Mike Garcia      03/20/24     

L'Oréal's FOOH Campaign

L'Oréal Paris breaks norms with FOOH advertising, introducing Elvive Glycolic Gloss in a...

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Mike Garcia      03/20/24     

Ramadan & Seven: Innovating Finance, Inspiring Dreams

Discover how Mohamed Ramadan and Seven collaborate to revolutionize finance and

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Mike Garcia      03/19/24     

Revolutionize Your Brand's Presence

Elevate your brand in Chicago with Intersection's innovative outdoor advertising solutions. Reach millions and make a lasting impact!

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Mike Garcia      03/19/24     

Duolingo's Owl Soars Over Quitter's Day Triumphantly

Join Duolingo's campaign as its owl mascot takes flight over Quitter's Day

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Mike Garcia      03/15/24     

Digital Out of Home

Explore the potential of Digital Out of Home (DOOH) advertising in political campaigns, its evolving targeting capabilities, and tracking

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Mike Garcia      03/14/24     

Ending Gambling Ads

Advocating for an end to gambling ads, safeguarding athletes and celebrities from undue influence.

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Mike Garcia      03/14/24     

SiriusXM's 'Closer' Campaign

Advocating for an end to gambling ads, safeguarding athletes and celebrities from undue influence.

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Mike Garcia      03/12/24     

Benenden Health

Benenden Health's nationwide campaign challenges healthcare myths, offering affordable, inclusive solutions. .

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Mike Garcia      03/12/24     

Empowering DIY Novices

B&Q's bold campaign empowers DIY novices with menacing tools and motivational messages, inspiring confidence in home improvement endeavors.

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Mike Garcia      03/11/24     

U.S. Political Ad Spending Soars

Discover the seismic shift in U.S. political ad spending, with a projected 156% surge in digital platforms, reshaping campaign strategies.

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Mike Garcia      03/11/24     

AI Insights from Web Summit

Discover how AI is revolutionizing advertising at Web Summit Qatar, shaping personalized experiences and driving measurable outcomes.

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Mike Garcia      03/08/24     

The Power of OOH Advertising

Discover why brands should prioritize out-of-home advertising in 2023. Engage consumers, drive ROI,

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Mike Garcia      03/08/24     

Brews Across Borders: Dublin, Ohio's Invitation

St. Patrick's Day brings with it a wave of festivities worldwide, but this year, Dubliners in Ireland have an

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Adrian V.      03/06/24     

Celebrating the Flower Power

Experience the captivating 'Say More' campaign by Interflora, celebrating the profound language of flowers in a heartfelt 60-second film.

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Mike Garcia      03/06/24     

Reviving B2B Mascots

Discover the untapped potential of B2B mascots! Engage your audience, boost brand awareness, and stand out from the competition.

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Mike Garcia      03/06/24     

South Western Railway's OOH Campaign Raises Awareness

South Western Railway's impactful OOH campaign addresses staff abuse,

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Mike Garcia      03/06/24     

UFC 306: Mexican Independence Day in Vegas!

UFC 306: Witness top Mexican fighters ignite Las Vegas Sphere on Independence Day!

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Mike Garcia      03/05/24     

Amplifying Out-of-Home

Unlock the untapped potential of out-of-home advertising. Discover its impact and effectiveness in reaching consumers like never before.

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Mike Garcia      03/04/24     

Nike's Tribute to Basketball Phenom

Discover how Nike honors Caitlin Clark's historic NCAA scoring record with a stunning tribute in downtown Iowa City. A momentous celebration!

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Mike Garcia      03/01/24     

Maximizing Sales and Marketing Alignment for Success

Discover Tanqueray's innovative 'Fake Out of Home' campaign, blending digital creativity with classic charm to captivate audiences worldwide.

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