Benenden Health's nationwide campaign challenges healthcare myths, offering affordable, inclusive solutions. Revolutionizing accessibility across the UK.
In a groundbreaking move aimed at reshaping perceptions of healthcare accessibility and affordability, York-based healthcare provider Benenden Health has embarked on its first-ever national out-of-home advertising campaign. This strategic initiative, spanning major cities across the UK, marks a significant milestone in Benenden Health's mission to redefine the healthcare landscape with its innovative approach, encapsulated by the motto 'Healthcare Done Different'.
Teaming up with renowned creative agency McCann Leeds, Benenden Health's campaign, dubbed 'Britain, We've Got You', is on a mission to dispel the misconception that private healthcare is exclusively for the affluent. Natalie Walker, Chief Marketing Officer at Benenden Health, underscores the campaign's importance, stating, "After years of successful marketing activities and heightened brand awareness, it was time to explore this monumental avenue for raising awareness."
At the core of the campaign lies Benenden Health's unwavering commitment to delivering healthcare without barriers. Through compelling messaging and relatable visuals, the adverts showcase a healthcare service that is inclusive, transparent, and affordable for all. From bustling city commutes to weekend shopping excursions, the campaign seeks to engage audiences from all walks of life, reassuring them with the message, "Britain, we’ve got you."
Natalie Walker reinforces this sentiment, asserting, "Whether you’re rushing to the office or enjoying a leisurely stroll, when it comes to your health, Benenden Health is here for you."
Olly Sowden, Managing Director at McCann Leeds, shares his enthusiasm for witnessing the Benenden brand take center stage across the nation. He highlights the synergy between outdoor advertising and the campaign's message of community support, expressing optimism that the bold and vibrant adverts will capture the attention of passersby.
This initiative builds upon Benenden Health's successful collaboration with Channel 4, which propelled the brand's visibility by an impressive 117%. As the billboard campaign continues to adorn the urban landscapes of London, Manchester, Birmingham, Glasgow, Leeds, and York, Benenden Health remains steadfast in its commitment to revolutionizing perceptions of healthcare accessibility and affordability throughout the UK. Through innovation, inclusivity, and unwavering dedication, Benenden Health is paving the way for a brighter, healthier future for all.
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