Flexible scheduling. Fast creative. National scale.
DIGITAL BILLBOARDS (USA)
Dayparted rotations and rapid creative updates to match your audience moments.
Get a proposalWhy Digital with BM Outdoor?
Digital billboards bring real-time agility to OOH—launch fast, swap creative on the fly, and target specific dayparts across America’s most valuable corridors.
Built for agility and relevance
Engineer your plan by dayparts, traffic flows, and POIs. Launch quickly, iterate messaging, and sync creative across multiple cities.
Key Advantages
| Feature | Benefit |
|---|---|
| Rotating slots | 8–10s messages every loop for sustained reach |
| Dayparting | Target commute, lunch, weekend, or custom windows |
| Fast creative | Quick swaps for promos, countdowns, and events |
| Multi-market | Scale across metros with synchronized flights |
Typical Timelines
Turnaround: go live in days after creative approval. Minimum term: often 1 week (varies by operator/market).
Digital Billboard Packages
| Option | Notes | Budget |
|---|---|---|
| City Flight | Single-market rotation with dayparting | Custom (market & duration) |
| Multi-City Burst | Coordinated launch across 2–5 markets | Custom (scope & timeline) |
| National Sync | Simultaneous messaging nationwide | Custom (inventory & reach) |
*Final pricing varies by city, screens, loop share, dayparts, and seasonality.
Request your proposal
Response within 24 hours
- • Dayparting & rapid creative swaps
- • Multi-market coordination
- • Proof-of-play & POP reporting
Reach people in the moment—when attention is highest.
ContactFrequently Asked Questions
What file specs do you need?
We’ll share screen-by-screen specs. Typically PNG/JPG at native pixel size; motion accepted on select screens.
How many times will my ad play?
Depends on loop length and share-of-voice. We’ll estimate expected plays and impressions by market.
Can I run different creatives by time of day?
Yes—swap creative by daypart, weekday vs. weekend, or special events.
Do you support quick-turn promotions?
Absolutely. Digital is perfect for flash offers, countdowns, and time-sensitive messaging.
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