Digital Billboard Advertising
A Digital Billboard is a billboard that displays images or video, these are computer controlled which allows you to change messages throughout the course of a day. With LED technology and high definition, digital allows your campaign to be developed in the most creative and innovative way possible; taking full advantage of the use of colors, effects, images and short animations to captivate the audience.
Digital Billboards are positioned on highly visible, heavy traffic locations such as expressways and major roadways. Digitals are recommended for promotional campaigns where the message is going to be modified more than once or for those that need to be implemented as soon as possible to attack important dates such as: Holidays, Back to School, Christmas, Show Events, etc.
The interest in digital billboard advertising has expanded altogether lately, and this trend is set to go on for years to come in any event. Truth be told, the global DOOH market is relied upon to develop at an accumulated yearly development pace of 12.6% throughout the following six years, by which time it will merit a great $8 billion. Subsequently, digital billboards are progressively being underlying the most active areas, implying that clients can get to more traffic and draw in a higher audience inside a moderately short space of time. On the off chance that you are to enhance the range and the engagement levels related to your billboard, you'll have to target explicit socioeconomics as successfully as could really be expected. Digital Billboards can help in this regard, especially with regards to catching the consideration of clients at various times.
How Much does a Digital Billboard Cost?
Mostly Digital Billboards got a range of $3,500 - $25,000 per location per 4 week period for an 8 second spot in a loop of 64 seconds. For Example, Digital billboards in cities such as San Diego or New York cost up to $25,000 while in El Paso or Milwaukee they cost up to $7,000 depending on location, impressions per day and even the season.
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Advantages of Digital Billboard
Targeted: Impact specific geographic and demographic audience close to the point sale.
Real-Time: Thanks to the programmatic, digital ads enables the ability to respond in real-time to current events and market conditions.
Time-Sensitive Message: Digital ads con cut down on waste by automatically switching over at certain times. It's a great way to increase the ad's return on investment.