Perth Festival Rebrands for the Future
Perth Festival, one of Western Australia's most iconic cultural events, has launched an exciting new rebrand and summer campaign to attract a broader audience. Spearheaded by Hypnosis, the campaign’s goal is to elevate the festival’s presence and bring people together to experience an unforgettable range of arts, culture, and entertainment. As the festival continues to grow, the new artistic direction from Anna Reece emphasizes "truth tellers, mischief makers, sand dunes, and salty air," offering a fresh perspective for the upcoming 2025-2028 festivals.
Despite the festival’s success, there was a gap in its brand presence among the broader audience. Loyal festival goers had a deep connection with the event, but many only attended individual performances rather than experiencing the entire range of events curated by the festival. Perth Festival needed a bold, dynamic rebranding to engage both its loyal audience and new visitors.
Using Out-of-Home Advertising to Drive Engagement
To bridge this gap, out-of-home (OOH) advertising played a key role in the campaign. By combining DOOH (digital out-of-home) advertising with innovative designs, Hypnosis created attention-grabbing visuals and thought-provoking messaging. This approach not only brought the Perth Festival brand to life but also led to greater audience awareness, encouraging both local and international visitors to explore the festival’s offerings.
One of the standout elements of the campaign was its use of billboard advertising across key locations, strategically placed to maximize visibility. These large-format outdoor ads showcased bold colors and compelling messaging, inviting potential festival-goers to take part in the festival’s dynamic experience. With captivating visuals and a powerful call to action, the campaign ensured that the Perth Festival was top of mind for audiences looking for unique cultural experiences.
Why Billboard Advertising Rates Matter for Successful Campaigns
When considering the cost of billboard advertising, it’s important to understand the various factors that influence pricing. The billboard cost can vary depending on location, the type of billboard (digital or traditional), and the duration of the campaign. For instance, highway billboard advertising can often come with a higher billboard advertising cost due to its visibility to large numbers of commuters.
While the initial investment for billboard rental may seem high, the return on investment (ROI) in terms of brand visibility and audience engagement is significant. By utilizing outdoor media, brands like Perth Festival can effectively reach both local residents and visitors, boosting brand awareness and ticket sales. With the help of OOH advertising companies, businesses can secure prime locations that best align with their target audience, ensuring maximum impact.
Maximizing ROI with OOH Ads
The success of the Perth Festival’s rebrand demonstrates the power of OOH advertising to create lasting connections with audiences. The use of digital billboards, bus stop advertising, and other outdoor advertising platforms allowed the festival to target a wide range of demographics. For example, bus shelter ads and transit shelter advertising offered excellent opportunities to engage with commuters who may not have otherwise interacted with the festival’s traditional marketing channels.
By embracing the full spectrum of out-of-home marketing, Perth Festival's campaign also highlights the diverse ways brands can use DOOH and OOH media to make a lasting impression. Whether through billboard ad prices or more targeted ads like bus stop shelter ads, outdoor advertising offers businesses flexible and impactful options to reach their audience wherever they are.
Conclusion: The Impact of Digital Out-of-Home Advertising
In the case of Perth Festival, the new OOH campaign has helped position the event as a must-attend experience for both new and returning festival-goers. The integration of digital out-of-home advertising allows for real-time updates and dynamic messaging, ensuring that the festival’s marketing efforts stay relevant and engaging.
As businesses explore outdoor advertising costs, it’s clear that investing in billboard advertising is a powerful strategy for increasing brand visibility and attracting new customers. Whether it’s through the use of billboard ad rates or bus stop shelter advertising, outdoor ads continue to be a reliable and effective tool for marketers.
Perth Festival’s campaign not only highlights the power of OOH but also underscores the value of investing in billboard ad costs for brands that want to make a lasting impact. So, if you’re looking for ways to elevate your brand and drive audience engagement, consider the dynamic world of billboard advertising and OOH marketing.
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