MURAL ADVERTISING typically refers to advertisements displayed on the exterior or interior of murals. Mural advertisements are created using digitally printed transit vinyl or screen-printed materials and are available for four-week periods up to long-term campaigns. Mural advertising can cover either the entire mural or just a portion of it.
Mural ads are highly effective for promoting new products seasonal specials, or compelling calls to action. In a single day, murals can travel hundreds of miles throughout the city, taking your message into residential areas and creating a mobile mural effect. Exterior mural advertising essentially turns a mural into a mobile billboard, while Interior Mural Advertising engages a "captured" audience.
Advertising on urban murals is an innovative and extremely lucrative medium that allows you to reach a broader audience in a creative and unique manner. It has become an integral part of the urban landscape in our city and is the perfect medium for campaigns targeting mass-market products or services.
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One of the key advantages of mural advertising is the sheer size of the murals, which inherently attract the attention of your target audience in an engaging way. Mural advertising options can be integral, semi-integral, or medallions.
Given that a majority of citizens spend significant time outdoors engaging in daily activities, they are consistently exposed to this form of urban advertising.
Compared to other advertising mediums, mural advertising proves to be one of the most cost-effective options due to the substantial number of direct impressions it generates in monthly, semi-annual, or annual campaigns.
The cost of mural advertising varies depending on location, timing, and the specific market.
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