oOh!media Extends Partnership With Queensland’s Retail First Shopping Centre Network

oOh!media has announced an exciting expansion of its retail Out of Home (OOH) network in Queensland by renewing a long-term partnership with Retail First, covering 21 large and medium-sized shopping centres. This agreement marks a significant milestone for both companies as oOh!media continues to enhance its digital offerings in the retail space.

100% Digital Network Across Key Shopping Centres

As part of this partnership, oOh!media will install a fully digital network consisting of 230 small-format portrait screens, making it the largest privately-owned shopping centre portfolio in Australia to transition to a digital-first approach. This step aligns with the growing demand for more engaging and interactive advertising solutions in high-traffic retail environments.

The Retail First portfolio, owned by YFG Shopping Centres and Trondage Enterprises, includes well-known centres such as Australia Fair on the Gold Coast, Toowong Village just three kilometres from Brisbane’s CBD, and Mt Ommaney Centre, located 16 kilometres southwest of Brisbane.

Within a 10-kilometre radius of Brisbane, Retail First also manages Brookside Shopping Centre, Cannon Hill Kmart Plaza, Mt Gravatt Plaza, Stafford City Shopping Centre, and Fairfield Gardens, in addition to Toowong Village. These centres are strategically located to reach a broad and diverse audience.

Significant Footprint and Impressive Reach

Combined, the 21 centres in the Retail First network house over 1,730 retailers and attract more than 83 million shoppers annually. With retail sales nearing $2 billion each year, this extensive network offers a powerful platform for advertisers to engage with a vast consumer base across Queensland.

Robbie Dery, Chief Commercial Operating Officer at oOh!media, expressed excitement about the partnership: “We are delighted to extend our partnership with Retail First to deliver a 100% digital Out of Home network across 21 key shopping centres in Brisbane and the Gold Coast. We are already well underway in installing a fully digital screen network, strategically positioned to reach consumers along the path to purchase. This expansion not only enhances engagement within these bustling retail hubs but also offers brands unprecedented opportunities to connect with over 83 million shoppers annually in a dynamic and impactful way.”

Enhancing Customer Experience and Brand Opportunities

Le-Anne Parkinson, Business Development Manager at Retail First, also shared her enthusiasm: “The introduction of a fully digital screen network across our portfolio marks an exciting step forward in enhancing the customer experience for the more than 80 million shoppers who visit our centres each year. We’ve built a strong relationship with oOh! and look forward to that continuing for many years to come.”

This partnership is just one of the recent moves by oOh!media to strengthen its presence in the retail OOH sector. The company has also recently renewed retail agreements with The GPT Group (GPT) and QIC, further solidifying its position as a leader in the digital Out of Home advertising landscape.

In conclusion, the expansion of oOh!media’s digital network within the Retail First shopping centre portfolio represents a forward-thinking strategy to connect brands with millions of consumers in one of Australia’s most dynamic retail environments. With more digital screens and increased engagement, this partnership will continue to shape the future of retail advertising.

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