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The Outdoor Media Blog: Tips & insights

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Discover the Latest Blogs on Outdoor Advertising in USA

FIFA World Cup 2026 Takes Over Cities
NEW

FIFA World Cup 2026 Takes Over Cities

Jan 07, 2026
A massive large-format OOH spectacular announces the arrival of the FIFA World Cup 2026, transforming the city into part of the tournament and building anticipation long before kickoff.
PayPal Activates Canada With Pay in 4
NEW

PayPal Activates Canada With Pay in 4

Jan 07, 2026
PayPal launches a national Canadian campaign for Pay in 4, blending mall pop-ups, influencer marketing, retail integrations and bold OOH across Toronto, Montreal, Calgary and Vancouver to drive awareness and adoption.
Converse Brings Its Star to Life
NEW

Converse Brings Its Star to Life

Jan 06, 2026
Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.
Decathlon Turns Off Returns in January
NEW

Decathlon Turns Off Returns in January

Jan 06, 2026
Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.
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Mike Garcia      05/31/24     

Revolutionizing Startup Ads OneScreen.ai's

Discover how OneScreen.ai transforms startup advertising, blending creativity and data analytics for ...

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Mike Garcia      05/31/24     

Unveiling the JCDecaux ICON: Melbourne's Marvel

Discover the JCDecaux ICON at Melbourne's St Kilda Junction...

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Mike Garcia      05/30/24     

Billboards: Mirrors Reflecting Society's

Explore how billboards, from iconic spots to everyday ads...

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Mike Garcia      05/29/24     

Netflix's 'Slap, Stick'

Discover how Netflix's 'Slap, Stick' campaign by Mother Design injects...

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Mike Garcia      05/28/24     

Surreal Cereals: Health and Flavor

Discover Surreal cereals: nutritious, sugar-free, and deliciously...

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Mike Garcia      05/27/24     

Brilliant Dental Billboard Lights Up

alma's new campaign for Sharp Dentistry features a clever billboard that...

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Mike Garcia      05/27/24     

Giant Hermès Birkin Bag Stuns SoHo

Discover the Giant Hermès Birkin Bag art installation outside SoHotel in SoHo

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Mike Garcia      05/24/24     

La Vie Turns London Pink with Humor

La Vie's new OOH campaign turns London pink with vibrant billboards and

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Mike Garcia      05/24/24     

Pepsi MAX Scores Big with

Pepsi MAX transformed Dublin's Grand Canal Square with...

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Mike Garcia      05/23/24     

Cereal Sensation and Gammell...

Uncover the captivating tale behind Surreal cereal's rise....

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Mike Garcia      05/23/24     

Evolution of Outdoor Advertising

Explore the enduring power and innovation of outdoor advertising, from...

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Mike Garcia      05/22/24     

PUMA's Global Campaign

Visibility across major cities and sporting events worldwide.

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Mike Garcia      05/22/24     

William Hill's Dynamic OOH Campaign

William Hill's groundbreaking programmatic OOH campaign transforms sports bars

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Mike Garcia      05/21/24     

Taco Bell's Taco Tuesday

Reshaping culture globally with inclusive campaigns and innovative strategies.

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Mike Garcia      05/21/24     

Corona's Sunset Campaign

Corona's cost-effective sunset campaign cleverly uses stock photos to evoke nature's beauty

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Mike Garcia      05/21/24     

Anthony Edwards' Viral Comment Boosts Minnesota Tourism

Anthony Edwards' viral "Bring ya a**" comment sparks a new tourism campaign

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Mike Garcia      05/20/24     

NYX Duck Plump:

Discover NYX Duck Plump: Scandinavia's lip care gem! Enhance your pout with hydration and volume in this sensational lip product.

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Mike Garcia      05/20/24     

Travel Supermarket's Bold Billboard

Experience the whimsy of Travel Supermarket's Manchester billboard adorned with 100+ inflatables, a testament to...

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Adrian V.      05/17/24     

Impact's Outdoor Advertising

Outdoor advertising has significantly evolved in recent years, and Impact has proven to be a leader ...

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Adrian V.      05/17/24     

The Case of La Vie

La Vie renames Buckingham Palace in an outdoor advertising campaign with billboard ads ....

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Mike Garcia      05/17/24     

Apple's Festive Magic Unveiled!

Step into the enchanting world of 'Wonder Awaits' as Apple's iconic white shopping bags transform into..

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Mike Garcia      05/17/24     

Innovative Ad Campaign Boosts Direct Barcelona Flights

La Región & Volotea launch innovative campaign merging reality & digital imagery to promote...

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Mike Garcia      05/16/24     

Activists Transform Shell Billboards in Protest

Climate activists hijacked billboards in major cities, targeting Shell’s marketing and sponsorship of...

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Mike Garcia      05/16/24     

Ocean Outdoor: Redefining DOOH Advertising Across Europe

Discover the ultimate opportunity in DOOH advertising! Win £100,000 campaign across Europe's

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Mike Garcia      05/16/24     

Vinterior's Vintage Campaign: Witty IKEA Mockery

Vinterior's witty campaign cleverly mocks IKEA, promoting vintage furniture with mid-century flair.

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Mike Garcia      05/15/24     

Spring Into Action with Hornbach's Garden Campaign

Discover Hornbach's inspiring campaign as billboards bloom this spring...

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Mike Garcia      05/14/24     

Santander's Bold OOH Campaign for Edge Account

OOH campaign promotes the Edge current account with eye-catching ads in iconic locations

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Adrian V.      05/14/24     

Preserving Childhood: The Kiehl's Campaign

In a world where children seem to grow up too fast, it's crucial to remember that they're still kids.

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Mike Garcia      05/13/24     

Monzo: Transforming Money Worries into Empowerment

Monzo's groundbreaking TV ad by Uncommon showcases positive money management...

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Adrian V.      05/10/24     

Enjoy a Refreshing Break with KitKat's 'Have a Break Bus'

KitKat, the renowned chocolate brand, has once again surprised with an innovative...

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Adrian V.      05/10/24     

The Ordinary: Redefining Outdoor Advertising

In the realm of skincare, The Ordinary stands tall, resonating with discerning consumers who...

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Mike Garcia      05/10/24     

Scoring Big: Contextual OOH Ads Hit Home

Discover the winning formula behind contextually relevant OOH ads...

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Mike Garcia      05/09/24     

The Power of Outdoor Advertising

In the realm of advertising, outdoor campaigns stand as towering landmarks...

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Adrian V.      05/08/24     

The Ordinary's Thames Takeover

Experience The Ordinary's larger-than-life campaign on the River Thames.

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Mike Garcia      05/08/24     

OOH Political Ad Surge

Explore the surge in OOH political ads, reshaping election dynamics worldwide..

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Adrian V.      05/08/24     

Advertising Site LUMO

Discover how LUMO transforms outdoor ads with digital innovation, captivating audiences like never before.

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Adrian V.      05/08/24     

¡Garfield: An OOH Advertising

In the realm of outdoor advertising, where billboards reign supreme...

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Mike Garcia      05/07/24     

OOH Campaign Celebrates Love

Discover how Pets at Home's captivating OOH campaign celebrates the...

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Mike Garcia      05/03/24     

Sydney's Billboard Boom

Exploring Sydney's proliferation of digital billboards, concerns over...

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