The Outdoor Media Blog: Tips & insights

Discover the Latest Blogs on Outdoor Advertising in USA

“It’s in MyHands”: McDonald’s Reinvents the Golden Arches Through Behavior

NEW

07/15/2025

“It’s in MyHands”: McDonald’s Reinvents the Golden Arches Through Behavior

McDonald’s ‘It’s in MyHands’ OOH campaign transforms everyday thumb gestures into the iconic Golden Arches. Discover how behavior becomes branding.

The Lunch Hour Sacrifice: A Bold Plea to End Child Hunger in the UK

NEW

07/15/2025

The Lunch Hour Sacrifice: A Bold Plea to End Child Hunger in the UK Read More

White Claw Dominates Fifth + Broadway in Nashville

NEW

07/14/2025

White Claw Dominates Fifth + Broadway in Nashville Read More

07/14/2025

Rail Delivery Group Puts Human Connection Back on Track Read More

07/11/2025

Bioderma Takes Sunscreen to the Streets with a Bold DOOH Campaign in Lisbon Read More

07/11/2025

A Digital Loading Icon That Portrays Alzheimer’s Painfully Well Read More

07/10/2025

La Carloteña Turns 99% Chicken into a Manifesto of Honest Advertising Read More

07/10/2025

Back Market Turns Billboard into a Visual Challenge for Samsung Zoom Read More

07/09/2025

Heineken Launches HeiMobile to Help You Disconnect and Reconnect Read More

07/09/2025

Philadelphia and New York Bakery Inspire the UK to Build the Perfect Brunch Bagel Read More

07/08/2025

High Noon Refreshes the City with a Bold Vodka Iced Tea Mural Read More

07/08/2025

Netflix Turns Bangkok into a Giant Squid Game Playground Read More

07/07/2025

Superman Takes Flight Above The Shard in Epic OOH Campaign Read More

07/07/2025

Smudged Text, Not Lashes: Maybelline's Clever Billboard Campaign Read More

07/04/2025

Triumf Glass Brings Summer to the Streets Read More

07/04/2025

Tesco’s Hidden Messages Cheer On Women’s Euros Teams Read More

07/03/2025

Louis Vuitton’s Giant Tennis Installation Stuns San Diego Read More

07/03/2025

They Can’t Arrest This Billboard: Protest Goes Digital Read More

07/02/2025

“Real Men Don’t Wear Makeup?” A Powerful Rethink by Miami Ad School Read More

07/02/2025

Dinosaurs Take Over Southbank in The AA’s Jurassic World OOH Activation Read More

More blogs here

Mike Garcia 05/31/24

Revolutionizing Startup Ads OneScreen.ai's

Discover how OneScreen.ai transforms startup advertising, blending creativity and data analytics for ...

Mike Garcia 05/31/24

Unveiling the JCDecaux ICON: Melbourne's Marvel

Discover the JCDecaux ICON at Melbourne's St Kilda Junction...

Mike Garcia 05/30/24

Billboards: Mirrors Reflecting Society's

Explore how billboards, from iconic spots to everyday ads...

Mike Garcia 05/29/24

Netflix's 'Slap, Stick'

Discover how Netflix's 'Slap, Stick' campaign by Mother Design injects...

Mike Garcia 05/28/24

Surreal Cereals: Health and Flavor

Discover Surreal cereals: nutritious, sugar-free, and deliciously...

Mike Garcia 05/27/24

Brilliant Dental Billboard Lights Up

alma's new campaign for Sharp Dentistry features a clever billboard that...

Mike Garcia 05/27/24

Giant Hermès Birkin Bag Stuns SoHo

Discover the Giant Hermès Birkin Bag art installation outside SoHotel in SoHo

Mike Garcia 05/24/24

La Vie Turns London Pink with Humor

La Vie's new OOH campaign turns London pink with vibrant billboards and

Mike Garcia 05/24/24

Pepsi MAX Scores Big with

Pepsi MAX transformed Dublin's Grand Canal Square with...

Mike Garcia 05/23/24

Cereal Sensation and Gammell...

Uncover the captivating tale behind Surreal cereal's rise....

Mike Garcia 05/23/24

Evolution of Outdoor Advertising

Explore the enduring power and innovation of outdoor advertising, from...

Mike Garcia 05/22/24

PUMA's Global Campaign

Visibility across major cities and sporting events worldwide.

Mike Garcia 05/22/24

William Hill's Dynamic OOH Campaign

William Hill's groundbreaking programmatic OOH campaign transforms sports bars

Mike Garcia 05/21/24

Taco Bell's Taco Tuesday

Reshaping culture globally with inclusive campaigns and innovative strategies.

Mike Garcia 05/21/24

Corona's Sunset Campaign

Corona's cost-effective sunset campaign cleverly uses stock photos to evoke nature's beauty

Mike Garcia 05/21/24

Anthony Edwards' Viral Comment Boosts Minnesota Tourism

Anthony Edwards' viral "Bring ya a**" comment sparks a new tourism campaign

Mike Garcia 05/20/24

NYX Duck Plump:

Discover NYX Duck Plump: Scandinavia's lip care gem! Enhance your pout with hydration and volume in this sensational lip product.

Mike Garcia 05/20/24

Travel Supermarket's Bold Billboard

Experience the whimsy of Travel Supermarket's Manchester billboard adorned with 100+ inflatables, a testament to...

Adrian V. 05/17/24

Impact's Outdoor Advertising

Outdoor advertising has significantly evolved in recent years, and Impact has proven to be a leader ...

Adrian V. 05/17/24

The Case of La Vie

La Vie renames Buckingham Palace in an outdoor advertising campaign with billboard ads ....

Mike Garcia 05/17/24

Apple's Festive Magic Unveiled!

Step into the enchanting world of 'Wonder Awaits' as Apple's iconic white shopping bags transform into..

Mike Garcia 05/17/24

Innovative Ad Campaign Boosts Direct Barcelona Flights

La Región & Volotea launch innovative campaign merging reality & digital imagery to promote...

Mike Garcia 05/16/24

Activists Transform Shell Billboards in Protest

Climate activists hijacked billboards in major cities, targeting Shell’s marketing and sponsorship of...

Mike Garcia 05/16/24

Ocean Outdoor: Redefining DOOH Advertising Across Europe

Discover the ultimate opportunity in DOOH advertising! Win £100,000 campaign across Europe's

Mike Garcia 05/16/24

Vinterior's Vintage Campaign: Witty IKEA Mockery

Vinterior's witty campaign cleverly mocks IKEA, promoting vintage furniture with mid-century flair.

Mike Garcia 05/15/24

Spring Into Action with Hornbach's Garden Campaign

Discover Hornbach's inspiring campaign as billboards bloom this spring...

Mike Garcia 05/14/24

Santander's Bold OOH Campaign for Edge Account

OOH campaign promotes the Edge current account with eye-catching ads in iconic locations

Adrian V. 05/14/24

Preserving Childhood: The Kiehl's Campaign

In a world where children seem to grow up too fast, it's crucial to remember that they're still kids.

Mike Garcia 05/13/24

Monzo: Transforming Money Worries into Empowerment

Monzo's groundbreaking TV ad by Uncommon showcases positive money management...

Adrian V. 05/10/24

Enjoy a Refreshing Break with KitKat's 'Have a Break Bus'

KitKat, the renowned chocolate brand, has once again surprised with an innovative...

Adrian V. 05/10/24

The Ordinary: Redefining Outdoor Advertising

In the realm of skincare, The Ordinary stands tall, resonating with discerning consumers who...

Mike Garcia 05/10/24

Scoring Big: Contextual OOH Ads Hit Home

Discover the winning formula behind contextually relevant OOH ads...

Mike Garcia 05/09/24

The Power of Outdoor Advertising

In the realm of advertising, outdoor campaigns stand as towering landmarks...

Adrian V. 05/08/24

The Ordinary's Thames Takeover

Experience The Ordinary's larger-than-life campaign on the River Thames.

Mike Garcia 05/08/24

OOH Political Ad Surge

Explore the surge in OOH political ads, reshaping election dynamics worldwide..

Adrian V. 05/08/24

Advertising Site LUMO

Discover how LUMO transforms outdoor ads with digital innovation, captivating audiences like never before.

Adrian V. 05/08/24

¡Garfield: An OOH Advertising

In the realm of outdoor advertising, where billboards reign supreme...

Mike Garcia 05/07/24

OOH Campaign Celebrates Love

Discover how Pets at Home's captivating OOH campaign celebrates the...

Mike Garcia 05/03/24

Sydney's Billboard Boom

Exploring Sydney's proliferation of digital billboards, concerns over...