Discover the JCDecaux ICON at Melbourne's St Kilda Junction, a pioneering digital site reshaping Out-of-Home advertising with its iconic presence..
Introduction
Melbourne's bustling St Kilda Junction just got a lot more captivating with the unveiling of JCDecaux's latest innovation: the JCDecaux ICON. This wrap-around site stands as one of the largest digital large format screens in the Southern Hemisphere, promising to captivate the attention of half a million people every fortnight.
The Power of Innovation: Features of the JCDecaux ICON
Combining classic charm with cutting-edge technology, the ICON boasts over 700 square meters of digital signage, providing advertisers with unparalleled flexibility and dynamic messaging opportunities. Comprising four digital screens seamlessly integrated into a luxury apartment building, alongside two additional Classic Large Format sites, this iconic location has already piqued the interest of esteemed brands such as BMW.
A Testament to Impact: Statements from JCDecaux Leadership
Steve O'Connor, Chief Executive Officer of JCDecaux Australia and New Zealand, expressed his excitement about the launch, stating, "JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture attention, offering advertisers a unique opportunity to reach half a million people each fortnight. Its sheer scale, combined with its strategic positioning at one of Melbourne's busiest five-way intersections, renders it the most compelling location in Australia."
Sam Noble, National Product Director - Large Format at JCDecaux, echoed this sentiment, emphasizing the unparalleled nature of the ICON: "There is nothing like JCDecaux ICON in Australia, combining the master brand dominance of classic assets with over 700 square meters of digital signage for flexible and dynamic messaging. It truly is iconic, akin to globally recognized sites like London's Piccadilly Circus."
Elevating Out-of-Home Advertising: Insights and Research
Research conducted by VIOOH underscores the effectiveness of high-quality Digital Out-of-Home advertising in establishing brand safety and credibility with audiences. As a leading Out-of-Home media company worldwide, JCDecaux operates over 1 million advertising panels across more than 80 countries. In Australia and New Zealand alone, JCDecaux's extensive portfolio comprises 40,000 assets spanning airports, rail, transit, static, and digital billboards.
A Strategic Partnership: BMW's Collaboration with JCDecaux
BMW Australia's General Manager of Marketing, Alex McLean, expressed enthusiasm about partnering with JCDecaux to leverage the iconic St Kilda Junction location: "BMW is excited to partner with JCDecaux and take advantage of an iconic and high-traffic junction in Melbourne. Out-of-Home is a powerful channel to engage with a relevant audience. This collaboration serves as a valuable platform to boost attention and educate audiences about the breadth of electric vehicles that BMW has available in Australia today, including the selected BMW models that offer incredible value, below the Luxury Car Tax threshold."
Conclusion
With its unparalleled visibility, strategic positioning, and dynamic capabilities, the JCDecaux ICON promises to redefine Out-of-Home advertising in Australia, offering brands an unmissable opportunity to engage with audiences on a grand scale.
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