Cornetto’s outdoor campaign uses handcrafted collages from ice cream wrappers, creating a nostalgic and refreshing connection with summer, showcased through vibrant billboards.
The end of summer is the perfect time to reflect on sunny days and refreshing moments, and Cornetto has captured this with an outdoor advertising campaign that stands out for its creativity and visual impact.
The creativity behind the campaign
Cornetto’s campaign features photographs of handcrafted collages made from its ice cream wrappers and little characters cut out from magazines. The blue and white wrappers represent oceans and pools, setting the scene where a surfer rides through the waves with style.
The torn wrappers not only evoke the product once it’s opened but also bring back the nostalgia of a day at the beach—a place often associated with summer and ice cream. This clever visual representation emotionally connects with consumers and reinforces the brand in their minds, highlighting the importance of linking products with memorable experiences.
The impact of the campaign on outdoor advertising
What makes this campaign particularly effective is its use of billboards and other DOOH (Digital Out Of Home) formats. By utilizing outdoor spaces in strategic locations, Cornetto has managed to capture the immediate and powerful attention of its target audience.
The images featured on the billboards create a unique visual experience, not only showcasing the product but also enhancing the values of the brand. Additionally, the use of cut-out characters and nostalgic elements strengthens Cornetto’s identity as a fun and refreshing choice for the last days of summer.
How it aligns with outdoor advertising trends
This campaign aligns with current outdoor advertising trends, where Outdoor advertising companies are constantly looking for innovative ways to engage with the public. The blend of handcrafted elements and nostalgia, paired with the use of outdoor media, offers a perfect example of how advertising companies near me can develop impactful and memorable campaigns.
In summary, Cornetto has successfully created an emotional and visual connection with its audience through this campaign, using product wrappers to tell a story that extends beyond the ice cream itself. The billboards become an extension of the brand, reminding people of the joys of summer.
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