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The Outdoor Media Blog: Tips & insights

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Discover the Latest Blogs on Outdoor Advertising in USA

FIFA World Cup 2026 Takes Over Cities
NEW

FIFA World Cup 2026 Takes Over Cities

Jan 07, 2026
A massive large-format OOH spectacular announces the arrival of the FIFA World Cup 2026, transforming the city into part of the tournament and building anticipation long before kickoff.
PayPal Activates Canada With Pay in 4
NEW

PayPal Activates Canada With Pay in 4

Jan 07, 2026
PayPal launches a national Canadian campaign for Pay in 4, blending mall pop-ups, influencer marketing, retail integrations and bold OOH across Toronto, Montreal, Calgary and Vancouver to drive awareness and adoption.
Converse Brings Its Star to Life
NEW

Converse Brings Its Star to Life

Jan 06, 2026
Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.
Decathlon Turns Off Returns in January
NEW

Decathlon Turns Off Returns in January

Jan 06, 2026
Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.
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Mike Garcia      08/28/24     

Google Fiber's Bold Outdoor Advertising Drives Success

Google Fiber's bold outdoor ads use billboards and DOOH to highlight the fastest internet, boosting brand visibility and engagement in key cities.

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Mike Garcia      08/27/24     

Chanel's COCO CRUSH: Luxury Meets Iconic Elegance

Chanel’s COCO CRUSH campaign blends timeless elegance with modern luxury on SoHo Grand Hotel’s canvas, showcasing sophistication in a striking outdoor...

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Mike Garcia      08/26/24     

Flogas Boosts Team Ireland with Outdoor Ads

Flogas enhances support for Team Ireland with impactful outdoor ads, using billboards and DOOH to rally community backing and amplify its commitment.

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Mike Garcia      08/23/24     

Maximizing Outdoor Advertising Impact with QR Codes

Explore how QR codes enhance outdoor advertising, driving engagement and safety when strategically used in pedestrian-friendly locations...

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Mike Garcia      08/22/24     

Fat Tire and Vans Revolutionize Outdoor Advertising

SkinSpirit's moving billboard on the Hampton Jitney kept their luxury treatments top-of-mind, combining strategic visibility with...

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Mike Garcia      08/21/24     

SkinSpirit Elevates Brand Visibility with Moving Billboards

SkinSpirit's moving billboard on the Hampton Jitney kept their luxury treatments top-of-mind, combining strategic visibility with...

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Mike Garcia      08/20/24     

Simply Spiked’s Refreshing Outdoor Campaign Hits Chicago

Simply Spiked brings summer to Chicago with a bold outdoor campaign featuring billboards, DOOH, and a double-decker bus delivering refreshing...

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Mike Garcia      08/19/24     

Mountain Dew's Bold Identity in Outdoor Advertising

Mountain Dew's outdoor advertising campaigns blend boldness and innovation, establishing the brand as a cultural icon in a competitive market.

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Mike Garcia      08/16/24     

AVO's Colorful NYC Campaign Captivates with Billboards

AVO's vibrant outdoor campaign lights up NYC streets, using billboards and DOOH to connect with New Yorkers in key areas like Times Square and Williamsburg.

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Mike Garcia      08/15/24     

2024 Election Trends: OOH Dominates Political Advertising

Discover how Out of Home advertising is shaping the 2024 election cycle with pDOOH, creative flexibility, and social engagement...

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Mike Garcia      08/14/24     

KC Current: Gold Standard in Outdoor Advertising

KC Current’s campaign sets the gold standard in women’s soccer with impactful billboards and DOOH...

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Mike Garcia      08/13/24     

Top OOH Advertising Trends for 2024

Discover the latest OOH advertising trends for 2024, from dynamic DOOH innovations to effective targeting and immersive experiences.

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Mike Garcia      08/12/24     

2024 Sees Significant Growth in Outdoor Advertising

Outdoor advertising continues its strong growth in 2024, with notable increases in DOOH formats, retail investments, and the overall impact of...

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Mike Garcia      08/09/24     

Simplicity and Creativity in Effective OOH Campaigns

Discover how simplicity drives creativity in OOH campaigns. Learn best practices to create impactful, memorable billboard and outdoor advertising...

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Mike Garcia      08/06/24     

Outdoor Advertising Surges: Digital Media Insights

Discover how outdoor advertising is outshining TV, with rising OOH and DOOH metrics. Learn about innovative strategies and effective...

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Mike Garcia      08/02/24     

Presidential Debate: Biden vs. Trump Ads

Biden and Trump launch major ad blitzes ahead of their debate, using billboards and outdoor ads to highlight contrasting visions and strategies.

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Mike Garcia      08/01/24     

Unique Outdoor Ads Designed for "Marketing Experts

Discover the power of exclusive outdoor advertising campaigns designed for marketing professionals. Maximize your brand's visibility...

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