Insights & Case Studies

Dove transforms the first 50 authorized Reddit reviews of its Intensive Repair 10-in-1 Serum Mask into unedited creative across film, OOH, social, and a Flatiron Plaza pop-up.

A female-focused recruitment campaign that swaps action for affirmation, urging candidates to ignore self-doubt and replace it with one clear message: YES YOU CAN.

A 20-metre arrival corridor at Brussels Airport was redesigned like a spacecraft—astronauts, planets, and stars—to promote Belgium’s space technologies and inspire future careers in space.

Ford’s global “Ready Set Ford” platform launches in Australia and New Zealand ahead of the Australian Grand Prix, built on three lifestyle pillars—Build, Thrill, and Adventure—spotlighting Ranger, Mustang, and Everest.

a.k.a. Brands Holding Corp. announced Petal & Pup’s global evergreen brand campaign and refreshed identity, created in-house by an all-female team. Rooted in Australian heritage and introducing the tagline “Aussie Born. Loved Everywhere.”

Discover how Woodrop reframes the humid steam sauna for American consumers as a full relaxation ritual—built on wood, water, and the embodied “drop” of sweat. Created by Nebo Ideas Agency with SMPL Design Studio.

True and For Mercy launch “Nothing New for Good” in New Zealand, repositioning second-hand stores as fashion-forward destinations while challenging fast fashion culture.

Waitrose takes over Piccadilly Lights with a 3D anamorphic execution of “The Gastronaut,” transforming its sci-fi food campaign into a high-impact DOOH spectacle in London.

Tate Britain launches a striking outdoor poster campaign across London to promote its major Lee Miller retrospective, blending iconic black-and-white photography with bold urban impact.

ELVIS launches a humorous multi-channel campaign for the Current Account Switch Service, showing 18–44 year olds that while life’s biggest moments are hard, switching bank accounts is effortless and automatic.

Nova Entertainment launches the next phase of its “Don’t Think, Just Nova” brand campaign with on-air talent front and center, promoting its 2026 programming lineup across Australia through a major OOH and multi-channel rollout.

Streets partners with Thinkerbell and oOh!media on a new Out of Home campaign that features melted yet instantly recognisable ice creams, celebrating Australians’ irrational love for summer treats.

Comic Relief launched Red Nose Day 2026 with “Take Yourself Funny For Money,” projecting celebrities’ “Best Worst Photos” onto Battersea Power Station and inviting the public to share awkward snaps using #BestWorstPhoto and #rnd26 ahead of Friday, March 20, 2026.

Taylor Swift’s promotional blitz for The Life of a Showgirl includes a high-impact outdoor billboard in New York’s Times Square.

Take-Two teases a surprising marketing push for GTA VI as massive billboards appear in urban spaces, turning the streets into part of the Grand Theft Auto universe.

Moonpig and Heart launch an interactive Valentine’s Day OOH campaign that brings real love messages into public transit spaces, turning everyday commutes into emotional moments.

McDonald’s Qatar launches “Your Place or Ours?”—a campaign that taps into the universal chaos of hosting kids’ birthdays at home and positions McDonald’s as the stress-free alternative.

Speed Demons is a New Zealand road safety campaign by Waka Kotahi and FCB Aotearoa that uses OOH, film, and design to expose how social pressure—not speed itself—causes dangerous driving decisions.

Australia’s “Fresh Veg, Deliciously Affordable” campaign returns to thousands of billboards nationwide, using OOH to promote affordable, practical ways to eat more vegetables during the cost-of-living crisis.

FanDuel’s “Last Call for Football” Super Bowl campaign brings NFL legends and fans together across nationwide OOH placements, turning the end of football season into a shared cultural moment.