Posts in June 2026
42 articles
Raid Launches “Bugs Hate Raid” Campaign for SC Johnson
Raid’s latest campaign for SC Johnson highlights how quickly insects can take over a home, positioning Raid as the solution that keeps unwanted pests away.
Uber Eats Reimagines OOH Advertising With Delivery Bag Takeover Campaign
Uber Eats launches an outdoor advertising campaign in Australia that covers existing billboards with its iconic delivery bags.
Department for Education Launches Interactive DOOH Campaign
The Department for Education and Havas London transform Manchester screens into interactive mixed-reality experiences that promote careers in early years education.
Sainsbury’s Launches World Cup OOH Campaign
Sainsbury’s and New Commercial Arts transform match-day snacks into football chants in a tactical outdoor campaign celebrating the FIFA World Cup.
KFC and JKR Redefine Branding With Bucket-Led Global Design System
KFC and JKR transform the iconic bucket into the central storytelling device of a full global brand redesign spanning packaging, typography, and identity systems.
Lagunitas Launches New Brand Platform By Otherway
Lagunitas unveils a refreshed brand identity and the new “Let Your Beer Do the Talking” platform created by Otherway, unifying its portfolio across OOH, retail and digital channels.
Paddy Power Unveils Giant Foam Finger In London
Paddy Power and BBH London unveil a 41-foot foam finger installation in Hackney as part of the “Nobody Does Football Better Than US” World Cup campaign.
OpenAI Showcases ChatGPT Images Through OOH
OpenAI launches a creative outdoor advertising campaign that transforms billboards into visual illusions to showcase the capabilities of ChatGPT Images 2.0.
Pepsi Turns Knicks Fans Into Billboard Stars During NBA Championship
Pepsi’s “We Outside” campaign transformed authentic celebrations from Knicks fans into real-time billboards across New York City during the team’s historic NBA Championship run.
Levi’s Capitalizes On World Cup Stadium Branding Restrictions
As FIFA removes non-sponsor branding from World Cup stadiums, Levi’s turns the situation into a lesson on the power of distinctive brand assets.
Paddy Power Backs Ivory Coast For Irish Fans
Paddy Power and BBH Dublin launch a tactical World Cup campaign encouraging Irish fans to support Ivory Coast after Ireland missed qualification.
Lay’s Builds Curiosity With FIFA World Cup Billboard Campaign
Lay’s launches a clever New York City billboard campaign ahead of the FIFA World Cup, using curiosity and a two-billboard reveal to capture attention.
New Balance Unveils Heat-Reactive Billboard In London
New Balance and Stone Island launch a heat-reactive billboard in London to promote Bukayo Saka’s custom Furon v9 boots ahead of the FIFA World Cup 2026.
Burger King Promotes Whopper During DIALMUN FAFI Event
Burger King taps into the excitement of DIALMUN FAFI with a lighthearted campaign positioning the Whopper as the perfect companion for a day of debates.
DAZN Brings World Cup Data To Tokyo Trains
DAZN transforms Tokyo’s Yamanote Line into an immersive World Cup experience, using train advertising to make football statistics physically visible.
Tesco Whoosh Launches Serious Delivery Campaign
Tesco Whoosh and BBH London launch “Serious Delivery”, a campaign that transforms everyday grocery deliveries into high-stakes missions through cinematic outdoor advertising and film.
Heinz Celebrates Football With Clever Fries and Ketchup Campaign
Heinz combines football culture and its iconic ketchup pairing with fries in a playful campaign that recreates legendary football moments.
Papa Johns Brings Toy Story Claw Machine To Madrid
Papa Johns transforms a Madrid bus shelter into a Toy Story-inspired claw machine, giving fans the chance to win exclusive merchandise, free pizza and discounts.
ChatGPT Launches Football-Themed Billboard Campaign
ChatGPT takes to outdoor advertising with a minimalist football-themed billboard campaign that transforms a simple prompt into a striking visual statement.
Electrolux Launches Steam When You Need It Campaign
Electrolux introduces “Steam when you need it”, an integrated campaign featuring 3D billboards, influencer activations and immersive experiences across Australia and New Zealand.
JBL Launches OOH Campaign for Live 780 NC Headphones
JBL’s latest outdoor advertising campaign puts the Live 780 NC headphones in the spotlight through a localized global rollout developed with POP.
JBL Launches OOH Campaign for Live 780 NC Headphones
JBL’s latest outdoor advertising campaign puts the Live 780 NC headphones in the spotlight through a localized global rollout developed with POP.
Macca’s NZ Launches Logo-Free Breakfast Campaign
Macca’s New Zealand and McCann NZ launch a logo-free campaign celebrating the brand’s iconic breakfast menu through sensory imagery and outdoor advertising.
Screwfix Uses Sports Advertising To Highlight Convenience
Screwfix and M+C Saatchi Group UK launch a sports-inspired campaign showcasing Sprint Delivery, Click & Collect and Check-In services.
Tinder OOH Concept Reimagines Dating With “Sinmates”
A creative Tinder spec campaign challenges the obsession with perfect matches, celebrating imperfect sparks and meaningful connections.
Tate Modern Launches Frida Kahlo Teaser Campaign
Ace of Hearts and Tate Modern unveil a teaser campaign for Frida: The Making of an Icon, using outdoor advertising and social media to build anticipation across London.
Beyond Meat Uses Humor to Tackle Misconceptions in New Campaign
Beyond Meat and Mojo Supermarket launch a satirical advertising campaign that challenges misleading narratives about plant-based meat.
Coca-Cola Cokesticks OOH Campaign Highlights Brand Design Power
Coca-Cola transforms its iconic bottle silhouette into chopsticks in the Cokesticks campaign, demonstrating the strength of recognizable brand.
7-Eleven Launches In-House Agency With Coffee Campaign
7-Eleven Australia launches The Corner Shop, its new in-house agency, with “Expect Nothing. Get Everything”, a campaign designed to challenge perceptions of convenience-store coffee.
David Hockney Exhibition Campaign Transforms London Streets
JACK ARTS and AKA promote David Hockney’s first exhibition at the Serpentine with a thoughtful outdoor advertising campaign encouraging Londoners to put their phones down and look up.
Free Kinder Campaign Highlights Early Childhood Benefits
The Victorian Department of Education and Fenton Stephens launch “Free Kinder Shapes Young Lives”, a campaign celebrating the impact of kindergarten on child development.
Immersive Sistine Chapel Experience Arrives In Sydney
Sistine Chapel: Revelations brings Michelangelo’s iconic frescoes to Sydney through immersive technology, projection mapping and interactive storytelling.
Nigel Sylvester Launches Brick After Brick Billboard Campaign
Nigel Sylvester takes Brick After Brick to the streets of Jamaica, Queens with a billboard campaign celebrating authenticity.
InsideOut Literary Arts Showcases Student Poetry Across Detroit
InsideOut Literary Arts and Lafayette American launch a citywide billboard campaign featuring poetry written by Detroit students, transforming public spaces into platforms for youth voices.
Uber Eats Launches In Córdoba With Giant Restaurant Takeovers
Uber Eats and Wieden+Kennedy Argentina transformed restaurant facades across Córdoba into oversized delivery bags to announce the platform’s arrival.
McDonald’s Australia Launches “You Know Where” OOH Campaign
McDonald’s Australia and Akcelo launch “You Know Where”, a bold outdoor advertising campaign that removes logos, products and even the brand name while remaining instantly recognizable.
Lime Launches “Promise Codes” OOH Campaign Across The UK
Lime and The Or launch “Promise Codes”, an outdoor advertising campaign that rewards riders with free ride minutes in exchange for cycling safety pledges.
KFC Launches Bucket For One OOH Campaign With Uncommon Stockholm
KFC and Uncommon Stockholm launch Bucket For One, a provocative campaign inspired by renaissance-style photography that celebrates the messy pleasure of eating alone.
Purina Protects Birds With Innovative Billboard Birdhouses
Purina Latz transformed traditional outdoor advertising billboards in Reykjavík into elevated birdhouses, helping protect local bird populations while promoting responsible pet ownership.
Purina Transforms OOH Billboards Into Birdhouses In Reykjavík
Purina Latz converted outdoor advertising billboards into elevated birdhouses in Reykjavík, using OOH media to protect local bird populations while promoting responsible pet ownership.
Funkin Targets Social Occasions With New London OOH Campaign
Funkin and Impero launch “Girls Just Wanna Have Funkin,” a multi-channel campaign promoting Nitro Cocktails across London billboards, social media, and shopper marketing.
Taylor Swift Connected to Toy Story 5? Mysterious TS Billboards Spark Theories
New Toy Story 5 billboards have sparked online theories suggesting a possible connection to Taylor Swift due to the initials TS, the number 13, and visual references in the campaign.