Insights & Case Studies

BT launches “Behind Brilliant Things,” a nationwide campaign with Uncommon that redefines connectivity through emotional storytelling, national pride, and brand transformation.

TD Wealth launches “Reimagining Wealth Advice,” a national campaign developed with Leo Toronto that reframes financial advice through empathy, adaptability, and real-life uncertainty.

Lucky Generals launched a stripped-back OOH campaign for Boost Energy, using simple visuals and self-aware messaging to stand out in the crowded energy drink category.

Calvin Klein Fragrances launched Euphoria Elixir in Madrid with an immersive DOOH activation at Callao City Lights featuring Rosalía, live audience participation, and experiential storytelling.

Dove Sweden launches an immersive floral OOH installation to promote its Whole Body deodorant, transforming urban space into a sensory brand experience.

KFC Canada launches ‘SPICEMAN’, a reactive OOH campaign inspired by Drake’s ICEMAN rollout, blending billboards, mobile activations, and cultural timing.

KFC Canada launches ‘SPICEMAN’, a reactive OOH campaign inspired by Drake’s ICEMAN rollout, blending billboards, mobile activations, and cultural timing.

Molson Canadian transforms a viral anthem moment in Buffalo into a cross-border DOOH and experiential campaign, extending its “Cheer Canadian” platform with real-time marketing and fan engagement.

Phoenix Energy elevates its Belfast Marathon sponsorship through a dynamic OOH campaign with real-time messaging, strategic zones, and runner-focused storytelling across the city.

PNC Bank activates its “Brilliantly Boring” platform during the NFL Draft 2026, highlighting the unseen work behind success through OOH, experiential, and storytelling campaigns.

Specsavers expands its iconic “Should’ve Gone to Specsavers” platform after 22 years, using emotional storytelling to highlight expert eye and ear care services beyond routine tests.