Insights & Case Studies

Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.

Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.

A powerful public health billboard displays a live counter of smoking-related deaths, transforming OOH into a real-time reminder of smoking’s human cost.

McDonald’s and Leo UK officially unveil the Secret Menu, turning long-rumored fan creations into a real menu through a hidden, discovery-led OOH and media campaign.