Insights & Case Studies

Heinz proves the power of simplicity with bold OOH executions that turn everyday objects and moments into instantly recognizable brand statements.

PlayStation captures attention with a striking PS5 OOH installation that transforms buildings into immersive gaming moments using minimal copy and bold visuals.

Maybelline New York launched a street-level OOH activation in Williamsburg, the East Village, and SoHo—using Grippy Serum Primer itself to adhere posters and prove real-world grip.

Starbucks celebrates Christmas with Drawn Together, a campaign inspired by handwritten moments and the iconic tradition of writing names on coffee cups.

Five Nights at Freddy’s brings its animatronics into the real world with eerie city billboards, turning urban spaces into a horror-filled preview of the upcoming film.

SpongeBob SquarePants transforms a bus stop in Los Angeles into a playful piece of experiential OOH, turning everyday street furniture into a Bikini Bottom moment.

Charli XCX returns on February 13 with a striking Wuthering Heights billboard in New York City. The eye-level OOH placement blends cinematic tension, gothic mood, and urban texture to amplify the anticipation for her new era.

The SpongeBob Movie: Search for SquarePants brings a 3D holiday billboard to Westwood, Los Angeles, with SpongeBob and Patrick bursting out of the frame in a playful OOH execution by New Tradition ahead of the December 19 theatrical release.

SNICKERS launches a world-first moving billboard on rails in Australia, turning a 50-carriage freight train into a high-impact OOH moment based on the iconic 'You’re Not You When You’re Hungry' platform.

Stranger Things surprises Madrid with a cinematic OOH activation near Callao, featuring dramatic projections, eerie lighting, and a towering Demogorgon emerging from a historic building façade.

Morgan & Morgan partners with JCDecaux Airport to launch a high-impact digital OOH takeover at LAX, using humor and premium screens to reach 14 million travelers and reinforce its nationwide expansion.

Whitechapel Gallery launches its 125th anniversary visual identity with BBH Studios, embracing maximalist expression, community collaboration, and East London’s radical artistic energy.

PROCESS, an eight-week photography programme by Noods Levels and the Martin Parr Foundation, turns Bristol’s streets into an outdoor gallery with 51 large-format posters celebrating the city’s music culture and community identity.

London Museum Docklands turns outdoor media into illuminated treasure cases promoting its Mudlarking: Secrets of the Thames exhibition, inviting the public to discover history through glowing billboards.

For its 1st birthday, Myntra transformed a bright pink OOH billboard into a fully edible cake, inviting passersby to grab a spoon and literally taste the celebration.

The Children's Foundation launches a heartwarming OOH campaign showing that a child’s noise, chaos, and mischief are signs of health—celebrating the return of energy after recovery.

Redken transforms a premium bus shelter in Madrid’s Golden Mile into a high-impact beauty showcase starring Sabrina Carpenter and Evanie Frausto, turning transit space into an urban style statement.

Disney’s Zootopia 2 bursts beyond the screen with a nationwide OOH campaign by OMG23, featuring characters breaking out of billboards and transit spaces across the U.S.

Carolina Herrera debuts its new fragrance La Bomba through a landmark 3D OOH takeover across London, featuring butterflies bursting from digital screens and a full station domination at Oxford Circus.

Spotify Wrapped 2025 turns listening data into a bold visual language, combining mixtape-inspired design with a global OOH and DOOH campaign across 31 markets to transform personal music habits into shared cultural moments.

Farrow & Ball unveils hand-painted immersive murals across London, bringing its new colours to life through large-scale OOH art near key showrooms.

Tesco launches a warm, witty OOH Christmas campaign turning everyday film debates into festive storytelling across London streets.

Hrvatski Telekom turns a traditional poster into a scent-releasing, dog-friendly OOH installation that helps locate lost pets and promotes its GPS pet tracker across Croatia.

Greyhounds As Pets launches a heart-led OOH campaign using officially licensed Simpsons imagery to encourage the adoption of more than 2,000 retired racing greyhounds in New Zealand.