Outdoor Advertising Insights — March 2026

Insights & Case Studies

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Posts in March 2026

Burger King Ecuador’s “Born to Reign” Honors Historic Women With the Crown
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Burger King Ecuador’s “Born to Reign” Honors Historic Women With the Crown
Mar 09, 2026 Zanni GA 4 min read

For International Women’s Day, Burger King Ecuador and BBA launched “Born to Reign,” a print and digital campaign honoring Elizabeth I, Nzinga, and Cleopatra through crown-led portraits and royal-inspired branding.

KitKat’s OOH Campaign Turns Everyday Dashes Into a Reason to Take a Break
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KitKat’s OOH Campaign Turns Everyday Dashes Into a Reason to Take a Break
Mar 09, 2026 Zanni GA 4 min read

KitKat and Courage launched an OOH campaign that replaces dashes in everyday time ranges with KitKat bar segments, turning familiar symbols into playful reminders to slow down and take a break.

How Fotografiska Stockholm Used Tiny Images in OOH
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How Fotografiska Stockholm Used Tiny Images in OOH
Mar 06, 2026 Zanni GA 4 min read

Fotografiska Stockholm launched an out-of-home campaign with tiny Elliott Erwitt images placed on large ad surfaces to show that photography loses impact when reduced to feed size. The campaign, created with Save Our Souls and The Amazing Society, invites audiences back to real-world art experiences.

How Theresa DiNapoli Turned a Queens Billboard
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How Theresa DiNapoli Turned a Queens Billboard
Mar 06, 2026 Zanni GA 4 min read

Sarasota real estate agent Theresa DiNapoli used a bold three-billboard takeover in Queens, NY to stop commuters and drive them to FisforFlorida.com.

Latitude Kickstarts Its Next Growth Phase With a Redesigned Brand
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Latitude Kickstarts Its Next Growth Phase With a Redesigned Brand
Mar 05, 2026 Zanni GA 4 min read

Lippincott partnered with Latitude to modernize its identity across Australia and New Zealand, evolving “Latitude makes it possible”

Nissan Navara “Built for the Grit Shift” Campaign
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Nissan Navara “Built for the Grit Shift” Campaign
Mar 05, 2026 Zanni GA 4 min read

Nissan Oceania and TBWA\\Melbourne spotlight Australia & NZ night-shift workers in “Built for the Grit Shift,”

Birds Eye Celebrates the Unsung Hero of the Freezer: Peas
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Birds Eye Celebrates the Unsung Hero of the Freezer: Peas
Mar 04, 2026 Zanni GA 4 min read

Birds Eye spotlights peas with playful OOH and DOOH—plus London Underground escalator ribbons at Tottenham Court Road and Waterloo—showing how this freezer staple elevates everyday meals.

KitKat Transforms Prague’s Outdoor Ads Into Invitations to Take a Break
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KitKat Transforms Prague’s Outdoor Ads Into Invitations to Take a Break
Mar 04, 2026 Zanni GA 4 min read

KitKat brought its “take a break” brand territory to Prague by turning bus shelters and street panels into interactive “pause” spots that unlocked a giveaway—users had to find, photograph, and upload the creatives to win KitKat and official merch.

Traffic Introduces Farizon SV to Australia With Bold ‘Vantastic’ Launch Platform
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Traffic Introduces Farizon SV to Australia With Bold ‘Vantastic’ Launch Platform
Mar 03, 2026 Zanni GA 4 min read

Farizon Auto and Jameel Motors Australia launch the all-new Farizon SV electric van with Traffic’s integrated ‘Vantastic’ campaign, spanning digital, social, website, dealer assets, and activations to build credibility from day one.

Jack Link’s Unleashes Nature in Bold Integrated Campaign Across AUNZ
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Jack Link’s Unleashes Nature in Bold Integrated Campaign Across AUNZ
Mar 03, 2026 Zanni GA 4 min read

Jack Link’s launches its first fully integrated campaign in 20 years across Australia and New Zealand, positioning its 100% grass-fed beef jerky as the natural, high-protein snack predators would fight for.

Apotek Hjärtat Launches “The New 7-Step Routine” to Redefine Teen Skincare
Apotek Hjärtat Launches “The New 7-Step Routine” to Redefine Teen Skincare
Mar 02, 2026 Zanni GA 4 min read

Apotek Hjärtat’s integrated campaign “The New 7-Step Routine” challenges teen skincare culture by combining essential skincare steps with self-esteem reflection exercises across OOH, digital, and film.

Tesco Turns “Need Anything From Tesco?” Into OOH
Tesco Turns “Need Anything From Tesco?” Into OOH
Mar 02, 2026 Zanni GA 4 min read

Tesco transforms the everyday phrase “Need anything from Tesco?” into a simple yet powerful OOH campaign rooted in real consumer behavior and cultural routine.



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