Insights & Case Studies

Lay’s India transforms its “Ke liye kuchh bhi” line into a playful outdoor campaign, using bold physical execution and simple visual storytelling to create a memorable OOH moment.

This minimalist pink billboard uses a single emotional line to transform public space into an intimate, memorable OOH moment built on vulnerability, tension, and visual restraint.

Holland & Barrett’s bold OOH campaign by Lucky Generals turns the body into the hero of the message, using body-shaped typography and natural photography to bring “Back Your Body” to life.

Wise’s “Unwise vs Wise” campaign uses four fake banks across UK OOH to expose the hidden frustrations of traditional banking and position Wise as the smarter alternative.

McDonald’s Australia and Wieden + Kennedy Sydney launched the Dunked Korean Sticky BBQ range with the Harlem Globetrotters, turning fans’ love of sauce into a playful multi-channel campaign.

Rippling’s first UK brand campaign uses real workplace horror stories, miniature scenes, and OOH to show that the real thing worth talking about is smarter HR and payroll technology.

Spotify’s new campaign shows how ads disrupt emotional music moments, using powerful visuals to promote its ad-free premium experience.

Sprite unveils “It’s That Fresh,” a global brand platform targeting Gen Z through culture, music, partnerships, and product innovation across 180 markets.

LA Gum’s “Chews Different” campaign turns impulse gum buying into a conscious choice. Using OOH and behavioral prompts, the brand encourages consumers to break routine and choose a more sensory experience.

National Geographic and Meanwhile transform outdoor advertising into bee hotels and bloomboards in Manchester, creating a campaign that supports pollinators while promoting a new documentary.

Mortal Kombat 2 reveals a massive OOH campaign featuring Shao Kahn and a 3D dragon billboard, bringing the franchise’s brutal identity to the streets.

The National Gallery’s “Murals reMastered” campaign transforms iconic paintings into large-scale public murals across the UK, making art more accessible and culturally relevant.

After a 12-ton chocolate theft, KitKat transformed the incident into a creative convoy activation in Toronto, turning a crisis into a humorous and highly visible campaign.

Reale Actives by Alix Earle generated millions in hours through a strategic launch, pre-launch hype, and a powerful visual campaign that turned skincare into a cultural conversation.

KitKat’s ‘Little Breaks’ campaign by VML UK transforms its iconic message into minimalist, hand-drawn OOH posters, celebrating everyday moments of pause and relaxation.

Le Purée partners with Steph Claire Smith and Willow & Blake to launch a campaign focused on simple, wholefood baby nutrition, blending nostalgia with modern parenting needs.

A high-impact billboard campaign uses speed, minimal copy, and visual storytelling to position the E470 as a performance-driven vehicle in outdoor advertising.

Lateral’s debut OOH campaign challenges outdated stereotypes about over-60s, positioning its health plan for a modern, active and independent generation.

Chupa Chups transforms a simple packaging update into a bold OOH campaign inspired by lucha libre. Discover how “No More Wrestling” turns everyday frustration into a memorable brand story.

Uber launches an OOH campaign in Brazil highlighting how Uber Moto helps users move faster through traffic. Aerial visuals and the app’s route line make the benefit instantly clear.

Legora’s “The Man Behind the Man” campaign draws a powerful parallel between AI and golf caddies, highlighting how behind-the-scenes intelligence drives better decisions.

Tesco introduces the Giant Boiled Egg, a bold Easter campaign driven by Clubcard insights and the growing demand for protein-rich snacks.