Insights & Case Studies

GIO launches a bold campaign with Leo Australia using a safety mat visual to reinforce trust, protection, and confidence in modern insurance advertising.

Monzo launches a bold integrated OOH campaign showing how idle money becomes active savings and investments through creative outdoor advertising and automation.

Palmer’s launched its “It’s Thicc” summer campaign to reclaim market leadership and refresh the brand through bold, premium OOH. Hand-painted anamorphic murals, transit media, and bus formats helped the brand reach core shoppers while attracting a younger Gen Z audience.

Youthline and Droga5 ANZ launch “Help Us Answer,” a nationwide New Zealand fundraising campaign across OOH, mall media, social, online, and radio—turning donations into one clear outcome: answering every call and text.

Audi UK launches weather-triggered DOOH that activates at freezing temperatures, turning quattro all-wheel drive into a cultural winter signal: #AudiQuattroSeason.

Design Army created a massive 23x22x50-foot installation and AI-assisted mural at CityCenterDC, turning Washington, DC into a whimsical, color-saturated creative playground celebrating local art, fashion, food, and culture.

BritBox refreshed its brand identity with Sibling Rivalry, evolving its look, motion, tone, and sonic branding into a modern, modular system anchored by the “box” device and a new audio mnemonic.

Helsinki launched a hyper-targeted OOH + film invitation to Pamela Anderson to visit the city and reclaim her Finnish surname, Hyytiäinen—turning cultural PR into smart place branding.

Duolingo takes language learning underground by transforming New York City’s S Shuttle into a moving Spanish classroom, blending transit media, micro-learning, and OOH impact.

Stonyfield Organic taps into the “toxic mom groups” debate with a witty campaign linking toxin-free food to healthier social spaces, amplified through digital, press, and a planned Hollywood billboard.

Marylebone Cricket Club reveals a new London Spirit brand identity for The Hundred 2026, blending heritage, unity, and modern sports design through VCCP and SomeOne.

Zooki launches a bold OOH campaign created by 10 Days and shot by Rankin, repositioning supplements as a high-performance lifestyle choice rather than a functional product.

FactSet launches a smart out-of-home campaign in New York’s financial district using AI-generated mistakes to prove why not all AI is fluent in finance.

Heineken temporarily rebrands London’s Bakerloo Line as “Bakerl0.0” for Dry January, pushing the limits of out-of-home advertising and sparking debate around accessibility.

Cancer Council WA partners with oOh!media, OMD and Gatecrasher to deliver a custom street furniture installation at Cottesloe Beach, raising UV awareness through contextual outdoor advertising.

Loveholidays reimagines books as a symbol of relaxation and escape in a striking out-of-home campaign. Discover how physical storytelling drives emotional brand impact.

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Lime Media named a new President and Chief People Officer to support growth in mobile LED billboard trucks—what it signals for brands, agencies, and DOOH planning in 2026.

David Protein launches a minimalist OOH campaign in the NYC subway using packaging stickers instead of traditional ads, proving less can say more.

Gage Roads Brewery unveils a beer can installation in Fremantle with a hidden message revealed through smartphones, rallying votes for Single Fin at GABS Hottest 100.

At NRF 2026, Samsung unveiled Smartify—turning existing in-store Samsung displays into monetizable DOOH and retail media inventory with programmatic and local buying options.

Apple’s latest Shot on iPhone campaign captures Australian cricket stars using the iPhone 17 Pro, blending cinematic visuals with large-scale OOH and social activation.

Suntory BOSS Coffee launches a new summer campaign via It’s Friday celebrating Australia and New Zealand’s ‘summer tribes’ across OOH, social, digital, and retail.

Sunflower seed brand Y.E.S transforms a bus shelter into a giant seed in a bold OOH activation developed with JCDecaux Latvia, turning waiting time into an attention-stopping brand experience.

Horizon Organic and Duncan Channon introduce USDA-certified organic coffee creamers with a warm, slightly surreal campaign that proves simple ingredients can elevate everyday coffee rituals.

Norwegian Cruise Line relaunches its iconic 'It’s Different Out Here' platform with an emotional, experience-driven campaign spanning TV, OOH, digital, and social, redefining modern cruising.

Richmond launches a playful OOH campaign turning everyday vegetables into visual sausages, proving that plant-based products can feel mainstream, familiar, and culturally fun.

Trackie and BUILDHOLLYWOOD turn London’s walls into a public conversation on modern masculinity, using a Nokia-style flyposted billboard that reframes what boys learn to become.

Nothing launches Headphone (1) with a bold London OOH campaign blending transparent design, sculpted aluminium structures, and immersive street-level installations that transform sound into physical presence.

Mindful Chef unveils a full brand refresh by Mother Design, elevating healthy meal kits with culinary editorial typography, ingredient-led colors, and people-first photography that makes home cooking feel joyful again.

DIABOLICAL and The7Stars recreated Pink Floyd’s iconic ‘Wish You Were Here’ album cover as a dramatic London OOH installation, complete with realistic flames that ignite after dark.

A massive large-format OOH spectacular announces the arrival of the FIFA World Cup 2026, transforming the city into part of the tournament and building anticipation long before kickoff.

PayPal launches a national Canadian campaign for Pay in 4, blending mall pop-ups, influencer marketing, retail integrations and bold OOH across Toronto, Montreal, Calgary and Vancouver to drive awareness and adoption.

Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.

Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.

A powerful public health billboard displays a live counter of smoking-related deaths, transforming OOH into a real-time reminder of smoking’s human cost.

McDonald’s and Leo UK officially unveil the Secret Menu, turning long-rumored fan creations into a real menu through a hidden, discovery-led OOH and media campaign.