Posts in July 2026
18 articles
National Geographic Launches Museum With Immersive OOH Campaign
National Geographic and Terri & Sandy transform Washington, D.C. into an extension of the Museum of Exploration using over 100 imaginative out-of-home installations inspired by the iconic yellow border.
The Economist Launches New OOH Campaign Across US And UK
The Economist and Cocogun unveil a new outdoor advertising campaign across the US and UK, using minimalist copy and iconic red branding to champion truth, context and critical thinking.
Wendy’s Celebrates Indianapolis With Clever “Indy” Logo Campaign
VML and Wendy’s celebrate the brand’s deep connection with Indianapolis by revealing that the word “Indy” has been hidden inside the Wendy’s logo all along.
The Global Billboard Trends Defining Outdoor Advertising
Explore the global billboard and advertising trends shaping OOH in 2026, from DOOH and programmatic buying to better measurement, contextual creative and sustainability.
Ollie's Scented OOH Campaign Lets Dogs Choose Their Wedding Meal
Ollie launches scented billboards across New York to help dogs 'choose' between chicken or beef for weddings, combining sensory outdoor advertising with experiential marketing.
Suzuki e VITARA Turns EV Advertising Into An Adventure
Suzuki launches its e VITARA electric SUV with the Good Clean Dirty Fun campaign, positioning EV driving as an exciting outdoor experience.
McDonald’s y TBWA\\Paris celebran los postres congelados todo el año
McDonald’s y TBWA\\Paris lanzan una campaña OOH, DOOH y social que muestra cómo un McFlurry, Sundae o Milkshake puede acompañar momentos opuestos con el mismo placer.
Harry Styles 12 Nights OOH Campaign Takes Over London
Harry Styles transforms London into an outdoor advertising experience during his 12-night residency at Wembley Stadium through a creative campaign by BuildHollywood, DIABOLICAL, and Live Nation UK.
Tesco Brings Strawberries & Cream Van To Wimbledon
Tesco transforms an ice cream van into a Strawberries & Cream Van near Wimbledon, giving away thousands of free servings while celebrating one of Britain's most iconic summer traditions.
McDonald’s Finds the Golden Arches in Alberta’s Cowboy Culture
McDonald’s Canada and Cossette launch “Big Mac Country,” an outdoor campaign that connects the iconic Golden Arches with Alberta’s cowboy heritage during Stampede season.
KIKO Milano And Just Cavalli Take Over Urban Spaces
KIKO Milano and Just Cavalli partner with JCDecaux to transform bus shelters in Milan and Madrid into immersive fashion installations celebrating their limited-edition beauty collection.
What Quo Learned From Its First OOH Campaign
After launching its first out-of-home campaign across four cities, Quo shares the strategy, creative process, and key lessons behind building an effective OOH campaign.
Sensodyne Uses Tennis Season To Spotlight Tooth Sensitivity
Sensodyne and Grey London launch a nationwide outdoor advertising campaign inspired by tennis season, reminding consumers that tooth sensitivity can be treated while leveraging one of the UK's biggest sporting moments.
Telstra Launches Free For All Payphone OOH Campaign
Telstra and Bear Meets Eagle On Fire transform thousands of Australian payphones into colorful outdoor advertising installations, reminding the public that calls are free nationwide.
Marvel & Sony Launch Spider-Man Double-Decker Bus Wrap in Los Angeles
Marvel Studios and Sony Pictures bring Spider-Man: Brand New Day to life with a full double-decker bus wrap across Los Angeles in a bold OOH activation created with Vizible Media.
Continental Tires Expands Visibility Across India Through OOH
Continental Tires and Posterscope India launch a nationwide out-of-home campaign across 23 cities, reinforcing brand awareness and premium positioning through high-impact billboards.
LEGO Technic Brings Koenigsegg Sadair’s Spear To Shanghai Subway
LEGO Technic transforms Shanghai subway stations into a giant engineering exhibition, displaying all 4,104 pieces of the Koenigsegg Sadair’s Spear set across immersive public installations.
Rexona Brings FIFA World Cup Emotions to Life Through OOH and DOOH
Rexona Men's FIFA World Cup 2026 campaign focuses on the shared emotions of football fandom through a multi-format OOH and DOOH rollout across rail, street furniture, office media, and large-format placements.