Outdoor advertising continues its strong growth in 2024, with notable increases in DOOH formats, retail investments, and the overall impact of billboards and OOH.
Outdoor Media: A Rising Force in Advertising
As I write this article, we have received the data from the 1st Wave of EGM 2024, and it is cause for celebration to see that Outdoor media has surpassed Television and now holds the second position. This leap in the rankings is achieved thanks to a 0.6% increase in its penetration, reaching 82%. These figures place it at pre-pandemic levels and solidify the recovery of OOH (Out Of Home), not only in audience (+34.5 million users interacted with outdoor media in the last week) but also in investment.
DOOH (Digital Out Of Home) has proven to be a highly effective medium, with significant growth in 2023. According to InfoAdex data, while the medium with the highest investment in Spain is Digital, Outdoor was the medium with the greatest growth last year. This growth underscores the importance and effectiveness of outdoor advertising campaigns, positioning it as a relevant option for advertisers.
Innovation and Localization: Keys to Success
The team at We24, inspired by the combination of digital advertising and Outdoor, decided to launch a project that has come to fruition after months of analysis and work. We started from a reality: today, brands compete in a hyper-saturated environment where a user can receive an average of 6,000 digital advertising impacts per day, which equates to an impact every 10 seconds. This saturation makes it increasingly complex for advertisers to generate brand awareness, recall, and purchase intention, especially in digital environments.
At We24, we have witnessed, over the company's 10 years of activity, the evolution of the advertising market. This knowledge has been supplemented with all the technological layer and tools available within the company. These strengths allow teams to identify new needs and offer innovative and localized solutions for the Outdoor medium.
Connection with Outdoor Advertising Companies
The rise of OOH and DOOH highlights the importance of choosing the best Outdoor advertising companies to execute effective campaigns. When searching for advertising companies near me, it is essential to consider those that can offer creative and technological solutions, like those proposed by We24. These companies are well-equipped to tackle the saturation of the digital market and provide impactful alternatives in outdoor advertising.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
- BILLBOARD
- BILLBOARD POSTER
- JUNIOR POSTER
- WALL ADVERTISING
- DIGITAL BILLBOARD
- BUS SHELTER ADVERTISING
- DIGITAL POSTER ADVERTISING
- WALLSCAPE ADVERTISING
- BENCH ADS
- AIRPORT ADS
- BUS ADVERTISING
- DIGITAL BUS SHELTER ADVERTISING
- LED TRUCKS
- KIOSK
- LED BOAT
- DIGITAL WALLSCAPE
- URBAN PANELS
- SUBWAY
- MURAL
- BIKE SHARING
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign