2024 Sees Significant Growth in Outdoor Advertising

Outdoor Media: A Rising Force in Advertising

As I write this article, we have received the data from the 1st Wave of EGM 2024, and it is cause for celebration to see that Outdoor media has surpassed Television and now holds the second position. This leap in the rankings is achieved thanks to a 0.6% increase in its penetration, reaching 82%. These figures place it at pre-pandemic levels and solidify the recovery of OOH (Out Of Home), not only in audience (+34.5 million users interacted with outdoor media in the last week) but also in investment.

DOOH (Digital Out Of Home) has proven to be a highly effective medium, with significant growth in 2023. According to InfoAdex data, while the medium with the highest investment in Spain is Digital, Outdoor was the medium with the greatest growth last year. This growth underscores the importance and effectiveness of outdoor advertising campaigns, positioning it as a relevant option for advertisers.

Innovation and Localization: Keys to Success

The team at We24, inspired by the combination of digital advertising and Outdoor, decided to launch a project that has come to fruition after months of analysis and work. We started from a reality: today, brands compete in a hyper-saturated environment where a user can receive an average of 6,000 digital advertising impacts per day, which equates to an impact every 10 seconds. This saturation makes it increasingly complex for advertisers to generate brand awareness, recall, and purchase intention, especially in digital environments.

At We24, we have witnessed, over the company's 10 years of activity, the evolution of the advertising market. This knowledge has been supplemented with all the technological layer and tools available within the company. These strengths allow teams to identify new needs and offer innovative and localized solutions for the Outdoor medium.

Connection with Outdoor Advertising Companies

The rise of OOH and DOOH highlights the importance of choosing the best Outdoor advertising companies to execute effective campaigns. When searching for advertising companies near me, it is essential to consider those that can offer creative and technological solutions, like those proposed by We24. These companies are well-equipped to tackle the saturation of the digital market and provide impactful alternatives in outdoor advertising.

 

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