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If you talk to Jennifer “JJ” Healan about any of McDonald’sprevious partnerships, she’ll tell you that each collaboration is anchored by what the brand calls a “fan truth".
Outdoor advertising, along with out-of-home advertising, is advertising delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media.
A Chinese appliance maker played a film-length ad in an air-conditioned cinema to give New Yorkers respite amid a heatwave.