A Thrilling Partnership for 2025-2027
Travel giant TUI has taken an exciting step into the world of sports by becoming the title sponsor and official distribution partner of the TUI Mediterranean Marathon League. This partnership, spanning the 2025, 2026, and 2027 seasons, underscores TUI’s commitment to enriching travel experiences through dynamic sports events.
Enhancing Travel through Sports
The Mediterranean Marathon League aligns seamlessly with TUI’s broader sports sponsorship strategy. By offering a diverse range of sports experiences, TUI aims to provide its customers with unforgettable travel adventures. With an impressive portfolio of hotels, clubs, and cruise vessels, TUI boasts over 1000 sports facilities, including tennis and football courts, fitness decks, and personal trainers, catering to sports enthusiasts and casual travelers alike.
A Celebration of Sports and Travel
Magnus Hüttenberend, TUI’s Chief Communications Officer, expressed the company’s excitement about the partnership:
“The TUI Mediterranean Marathon League is more than just a series of races – it’s a celebration of the unique fusion of sports and travel in some of the Mediterranean’s most iconic destinations. We are thrilled to deepen our relationships with local partners and to offer our customers the opportunity to explore these beautiful regions in such a dynamic and engaging way.”
He added that this sponsorship is a testament to TUI’s dedication to delivering exceptional sports tourism experiences.
Iconic Destinations Await
The Mediterranean Marathon League offers an unparalleled experience across stunning holiday destinations in Cyprus, Greece, Italy, and Spain. The 2025 league kicks off on 9 March in Paphos, Cyprus, followed by the Alexander the Great Marathon in Greece on 6 April, the TUI Palma Marathon in Mallorca on 19 October, and the grand finale in Palermo, Sicily, on 15 November.
A Global Running Event
This prestigious league is expected to attract over 26,000 athletes from 90 countries, with a variety of courses including half marathons, 10km, and 5km races.
A Shared Vision
George Kakourides, founding member of the Mediterranean Marathon League, expressed enthusiasm about the collaboration:
“We’re thrilled to welcome TUI as our title sponsor for this exciting initiative. This partnership reflects our shared vision of uniting the excitement of running with the authentic beauty of the Mediterranean. Together, we aim to offer unforgettable experiences for runners and their families, showcasing the history, culture, and hospitality of these unique Mediterranean destinations.”
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