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The Outdoor Media Blog: Tips & insights

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Discover the Latest Blogs on Outdoor Advertising in USA

FIFA World Cup 2026 Takes Over Cities
NEW

FIFA World Cup 2026 Takes Over Cities

Jan 07, 2026
A massive large-format OOH spectacular announces the arrival of the FIFA World Cup 2026, transforming the city into part of the tournament and building anticipation long before kickoff.
PayPal Activates Canada With Pay in 4
NEW

PayPal Activates Canada With Pay in 4

Jan 07, 2026
PayPal launches a national Canadian campaign for Pay in 4, blending mall pop-ups, influencer marketing, retail integrations and bold OOH across Toronto, Montreal, Calgary and Vancouver to drive awareness and adoption.
Converse Brings Its Star to Life
NEW

Converse Brings Its Star to Life

Jan 06, 2026
Converse transforms its iconic star logo into a living character through an artistic urban campaign shot by Lois Cohen, celebrating creativity, identity, and self-expression.
Decathlon Turns Off Returns in January
NEW

Decathlon Turns Off Returns in January

Jan 06, 2026
Decathlon Canada temporarily made a best-selling running shoe non-returnable in January, pairing the rule with loyalty points to fight New Year’s habit drop-off and retail returns.
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Mike Garcia      06/28/24     

Virgin Media's Innovative Outdoor Advertising Campaigns Shin

Discover Virgin Media's bold outdoor campaigns integrating spectaculars and DOOH, capturing attention with innovative event-based strategies.

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Mike Garcia      06/28/24     

EPIC Museum Highlights Taylor Swift's Irish Heritage

Discover EPIC Museum's OOH campaign spotlighting Taylor Swift's Irish roots, using Digivans and Banners near Aviva Stadium.

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Mike Garcia      06/27/24     

Wall’s Introduces Wallie: OOH Campaign Success

Discover Wall’s new mascot, Wallie, in their innovative OOH campaign. Engage with interactive experiences and dynamic 3D digital displays.

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Mike Garcia      06/27/24     

Verizon Revives Iconic Slogan in Brand Refresh

Verizon rebrands with its iconic 'Can you hear me now?' slogan, highlighting expanded services and a fresh logo for a new era of connectivity.

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Mike Garcia      06/26/24     

Billie Eilish's Billboard Advertising Success

Explore how Billie Eilish's latest album leveraged spectacular billboard campaigns to dominate charts and captivate global audiences.

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Mike Garcia      06/26/24     

Strategic Impact: Outdoor Advertising's Brilliant Evolution

Explore how outdoor advertising companies near me maximize brand impact with strategic billboard campaigns and digital innovations like DOOH.

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Mike Garcia      06/25/24     

Bold Outdoor Advertising: Montefiore Einstein's Impact Story

Explore how Montefiore Einstein's bold outdoor campaign captivated Manhattan with impactful billboards and DOOH,

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Mike Garcia      06/25/24     

Flavor Explosion: BurgerFi's B.O.M.B. Hits Kennesaw

Experience BurgerFi's mouthwatering B.O.M.B. near Downtown Kennesaw and Highway 75, where flavor meets strategic outdoor advertising.

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Mike Garcia      06/24/24     

Smart Reach Revolutionizes Data-Driven Outdoor Advertising

BM Outdoor Smart Reach leverages data and insights for targeted, efficient outdoor advertising.

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Mike Garcia      06/24/24     

Vodafone's Umlaut Win: Celebrating with OOH Brilliance

Discover how Vodafone celebrates 9 years of excellence with a dazzling Out of Home campaign, showcasing their latest umlaut award achievements.

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Mike Garcia      06/21/24     

WSJ's Multi-Million Dollar Campaign: It’s Your Business

Explore WSJ’s expansive campaign ‘It’s Your Business,’ showcasing impactful journalism and redefining business for all.

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Mike Garcia      06/21/24     

PlayStation's Interactive Advertising at UEFA Festival

PlayStation captivated audiences at the UEFA Champions Festival in London with interactive outdoor advertising, including a giant pinball machine and digital displays.

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Mike Garcia      06/20/24     

Empire State Hosts Epic Spectacle

Experience the majestic spectacle as Vhagar, Queen Viseyna’s dragon, coils around the Empire State Building in a thrilling House of Dragon promotion

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Mike Garcia      06/19/24     

Summer OOH Myths Busted

Uncover the truth about Out of Home (OOH) advertising this summer. Debunk myths, explore standout campaigns, and see how OOH thrives year-round.

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Mike Garcia      06/19/24     

KFC’s Bold New Campaign

Explore KFC's daring new ad: chicken cult meets dark humor in a cinematic blend of 28 Days Later and Stranger Things vibes.

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Mike Garcia      06/19/24     

Samsung's AI-Powered OOH

Discover Samsung's groundbreaking AI-driven OOH campaign showcasing Galaxy S24 Ultra & S24+. Interactive ads redefine engagement in key NZ cities.

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Mike Garcia      06/17/24     

Raising the Bar: Lucky Saint's Alcohol-Free Triumph"

Discover how Lucky Saint redefined alcohol-free beer with their award-winning 'Thou Shalt Go To The Pub' campaign for superior...

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Mike Garcia      06/17/24     

Wilkinson Sword's Bold and Hilarious Razor Campaign

Discover why Wilkinson Sword's latest razor ads, created by Pablo London, use humor to stand out and leave a lasting impression in the crowded market.

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Mike Garcia      06/17/24     

VALORANT Console Beta Promoted with LA Billboard

Riot Games unveils a dynamic motion billboard in Los Angeles to promote the highly anticipated VALORANT Console Beta...

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Mike Garcia      06/17/24     

Summer OOH Ads: Captivating Crowds, Boosting Brands

Discover why summer is prime time for Out-of-Home (OOH) advertising, leveraging sporting events and warm weather to boost brand visibility and engage audiences.

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Mike Garcia      06/12/24     

Summer Countdown: MLB's Exciting OOH Campaign Highlights

GoTransit Media Group expands with the acquisition of Adflow and Moove Media’s Melbourne markets, boosting their...

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Mike Garcia      06/12/24     

Lindahls Launches 'Good Move' Campaign Celebrating Health

Discover Lindahls' 'Good Move' campaign celebrating health! Join us in embracing small choices for a big impact.

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Mike Garcia      06/12/24     

BM Outdoor: Transforming OOH with Dynamic 3D

Discover how BM Outdoor is reshaping advertising with immersive 3D campaigns, captivating audiences and redefining OOH possibilities.

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Mike Garcia      06/12/24     

Life Style Sports' Bold OOH Campaign Shines

Life Style Sports' striking OOH campaign at UCD, in collaboration with Source & Zenith, captivates with giant Adidas-branded installations.

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Mike Garcia      06/11/24     

Life Style Sports' Bold OOH Campaign Shines

Life Style Sports' striking OOH campaign at UCD, in collaboration with Source & Zenith, captivates with giant Adidas-branded installations.

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Mike Garcia      06/10/24     

Skrewball Spirits Impactful Outdoor Advertising

Skrewball Spirits transforms outdoor advertising with eye-catching billboards and dynamic digital screens, capturing Chicago's attention

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Mike Garcia      06/06/24     

Disney's Inside Out 2: OOH Advertising Triumph

Explore Disney's captivating OOH campaign for Inside Out 2, blending innovative installations with strategic placement to engage audiences.

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Mike Garcia      06/06/24     

Rockshore Leads Bank Holiday Outdoor Advertising Blitz

Rockshore captures attention with vibrant OOH campaigns for the June bank holiday, featuring creative ads across key locations to enhance the festive spirit.

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Mike Garcia      06/05/24     

HCF Members Shine in New 'Value Ads'

HCF's 'Value Ads' initiative lets members take over 60% of its advertising space, sharing their personal stories across TV, radio, social media, and more.

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Mike Garcia      06/04/24     

Effective Political Advertising with Digital Out of Home

Explore how digital out of home (DOOH) advertising can effectively reach and engage voters in the 2024 US presidential election with targeted, trusted, and impactful strategies.

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Mike Garcia      06/04/24     

Cadbury's OOH Campaign: Interactive, Eye-Catching Advertising

Cadbury's new OOH campaign for 'Dairy Milk & More' features interactive posters and films, capturing the irresistible allure of the chocolate bar through creative visuals.

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Mike Garcia      06/03/24     

Heineken Unites Real Madrid and Borussia Fans

Heineken creatively unites Real Madrid and Borussia Dortmund fans in a viral video,...

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Adrian V.      06/03/24     

The Effectiveness of Outdoor Advertising Campaigns

In the dynamic world of outdoor advertising, campaigns that manage to...

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