Vodafone's Umlaut Win: Celebrating with OOH Brilliance

Vodafone Celebrates Umlaut Win with Stunning OOH Campaign

Vodafone Ireland has once again been recognized as the best mobile network by the independent benchmarking organization umlaut, marking an impressive ninth consecutive year of this accolade. To celebrate this significant milestone, Vodafone has rolled out an eye-catching Out of Home (OOH) campaign that proudly showcases their achievement.

Campaign Highlights

Planned by dentsu and PML, the campaign spans a variety of formats, including classic and digital 48 Sheets, Skybridges, Airport Backlits, The Green Screen, Transvisions, Digipoles, Digipanels, Digishelters, Digital Station Galleries, Digital Bridges, and Bus Shelters.

The standout feature is a special build 48 Sheet at Terenure Road, Dublin, displaying nine replica awards, celebrating Vodafone's consistent excellence.

Niall Reynolds on Impact

Niall Reynolds, Senior Marketing Manager at Vodafone, highlighted the campaign's impact: “Vodafone Ireland, PML, Folk, and dentsu combined to create an innovative Out of Home campaign that maximized our 9-year reliability message using traditional, digital, and special OOH.”

Ciara Lawler Commends

Ciara Lawler, Business Director at DentsuAegis Network, praised the achievement: “Winning this award nine years in a row is no mean feat. This campaign truly celebrates our success, showcasing our message on high-impact OOH.”

Special Effects Study Insights

A Special Effects study confirms special builds enhance noticeability, brand perception, and activation. 75% find them exciting, 84% more noticeable than standard ads.