Doritos brings back "Crash the Super Bowl," inviting fans to create ads, win $1M, and air their commercial on TV’s biggest stage.

What is "Crash the Super Bowl"?

First launched in 2006, the Doritos "Crash the Super Bowl" contest ran until 2016, giving fans a platform to submit their creative ads. The contest produced iconic commercials like "Slap" and "Goat 4 Sale," helping to solidify Doritos as a key player in Super Bowl advertising. The campaign not only delivered memorable ads but also positioned the brand as a fixture in big-game advertising, appearing consistently in the top spots of USA Today's Ad Meter rankings.

Fan Creativity at the Heart of the Campaign

The return of "Crash the Super Bowl" puts the spotlight back on fan creativity, a strategy that has proven to significantly boost brand perception. By allowing fans to actively participate in content creation, Doritos brings a refreshing approach to its marketing. This method shares similarities with the impact of billboards and DOOH (Digital Out Of Home) campaigns, which rely on bold, visual storytelling to leave lasting impressions on their audiences.

Impact on the Advertising Industry

Since retiring the contest in 2016, Doritos shifted its focus toward celebrity-driven Super Bowl ads, featuring stars like Jenna Ortega, Jack Harlow, and Elton John. However, by reviving the contest, Doritos seeks to tap into external creativity that may recapture some of the magic that propelled the brand’s earlier success. Supported by billboards and digital content, the campaign challenges consumers to outdo the ads of the past, reminding us how fan-driven creativity can be as powerful as celebrity endorsements.

The new campaign promoting the contest includes digital ads and billboards, referencing previous fan-submitted winners while inviting consumers to "do better." This blend of traditional outdoor advertising through billboards and digital content reinforces the brand's presence in both the physical and digital spaces, a key strategy used by Outdoor advertising companies and advertising companies near me to reach audiences.

Benefits of Outdoor Advertising

Utilizing mediums like billboards and DOOH not only amplifies the reach of campaigns but also allows brands like Doritos to strengthen their presence in high-traffic areas. This form of outdoor advertising provides direct, lasting impact—similar to what brands aim for during major events like the Super Bowl. Additionally, DOOH offers flexibility by allowing brands to update their messaging in real-time, making it a dynamic tool for engaging with audiences.

Conclusion

The revival of the "Crash the Super Bowl" contest is an exciting opportunity for Doritos fans and a testament to the power of creativity in advertising. Whether through TV commercials, social media, or billboards, Doritos continues to leverage outdoor advertising to connect with audiences and stay relevant in popular culture.

With the support of billboards, Outdoor advertising companies, and advertising companies near me, Doritos showcases how a well-executed creative strategy can leave a lasting impact.