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Digital Transit Advertising

In today's world, we're digitizing the world of transportation, implementing a connected transportation hub, and giving brands more ways to engage with commuters and their target audiences in a relevant way. With digital creative opportunities on our digital transportation network, brands can create targeted content and flexible messages.

According to the Nielsen Digital Transit Advertising Report 2020:

  • At least 59% of respondents noted taking an action such as visiting the website or searching for them online.
  • 48% or more immediately visited a store as a result of seeing various digital transit ads.

SOURCE: THE HARRIS POLL AND OAAA.ORG

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