Digital Transit Advertising
In today's world, we're digitizing the world of transportation, implementing a connected transportation hub, and giving brands more ways to engage with commuters and their target audiences in a relevant way. With digital creative opportunities on our digital transportation network, brands can create targeted content and flexible messages.
According to the Nielsen Digital Transit Advertising Report 2020:
- At least 59% of respondents noted taking an action such as visiting the website or searching for them online.
- 48% or more immediately visited a store as a result of seeing various digital transit ads.
SOURCE: THE HARRIS POLL AND OAAA.ORG