A Festive Spotlight on OOH Advertising
Outdoor advertising (OOH) truly comes into its own during the holiday season, transforming city streets into festive stages where brands can shine bright and connect with consumers in meaningful ways. This Christmas, Rockshore has embraced the spirit of the season with a bold, frosty outdoor campaign that captures the magic of Christmas and highlights the brand's playful side. According to iQ research, over 80% of Irish individuals are set to visit shopping centres and high streets this festive season, and Rockshore is ready to meet them where they are. With the holiday season in full swing, the temptation for a seasonal beverage is never far away – and Rockshore ensures it’s top of mind with a standout OOH presence.
Rockshore’s Iconic Ice-Cooled Billboards
Rockshore’s holiday campaign is a true visual spectacle. At the heart of this outdoor activation is a striking 48-sheet billboard featuring an iconic pint of Rockshore, transformed into a holiday masterpiece. With illuminated icicles hanging from the edges and frosted detailing around the pint, the creative conveys a refreshing, chilled moment – perfect for the winter season. The special build and frosty design add an extra touch of holiday magic that stands out in high-traffic locations.
The campaign has been thoughtfully planned by PHD and Source Out of Home, with creative input from The Tenth Man. These collaborations ensure the execution is both innovative and on-brand, capturing the essence of Christmas while celebrating the magic of OOH advertising. The stunning visuals, combined with Rockshore's festive energy, elevate the brand's holiday presence to new heights.
Celebrating St. Stephen’s Day with Rockshore
One of the most exciting elements of Rockshore’s Christmas campaign is its playful and strategic alignment with Irish tradition. The campaign proudly declares Rockshore as the “Unofficial Sponsor of St. Stephen’s Day,” tapping into one of Ireland’s most beloved post-Christmas traditions. St. Stephen’s Day is a time when friends and family come together to continue celebrating, and Rockshore positions itself as the perfect drink to enjoy during these social moments.
By embracing this cultural connection, Rockshore becomes more than just a beverage – it becomes a part of the shared experience. The strategic placement of billboards in high-visibility areas across Dublin and Cork ensures maximum exposure, aligning with the locations where people gather, creating an unforgettable link between the brand and the joy of the season.
Why Rockshore’s OOH Campaign Works
The beauty of Rockshore’s OOH campaign lies in its seamless blend of creativity, cultural relevance, and strategic execution. The stunning visuals attract attention, while the connection to St. Stephen’s Day strengthens the brand’s association with festive celebrations. This campaign not only boosts visibility but also fosters a deeper emotional connection with consumers, reminding them that Rockshore is part of the holiday festivities they cherish most.
Conclusion: Rockshore’s Holiday Triumph in OOH
Rockshore’s Christmas campaign is a masterclass in how outdoor advertising can capture the essence of the season and elevate a brand’s presence in a meaningful way. The combination of eye-catching visuals, cultural relevance, and smart positioning across Dublin and Cork makes this campaign a holiday triumph.
This holiday season, as you wander through the streets of Dublin or Cork, keep an eye out for Rockshore’s iconic, frosty billboards – a refreshing reminder to embrace the spirit of Christmas with a pint of Rockshore. Cheers to a brand that knows how to make the holidays sparkle!
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Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
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