What are standard poster sizes in the U.S.?

Common formats include 30-sheet posters (~10'6" x 22'8") and 8-sheet junior posters (~6' x 12').

What’s the minimum term?

Posters usually run in 4-week cycles. Digital variations can start at 1 week where available.

How do I choose locations?

We plan by traffic flow, neighborhood fit, and proximity to your points of interest like retail, schools, and commuter routes.

Do you help with printing and install?

Yes, we provide specs, coordinate print, and manage installation with certified partners.

How can I measure performance?

We estimate impressions and can support trackable URLs, QR codes, and vanity numbers to help attribute response.

Poster & Junior Poster Advertising in the United States

Why Posters with BM Outdoor?

Posters (30-sheet) and Junior Posters (8-sheet) deliver neighborhood-level impact and frequency. Ideal for local dominance, store proximity, and tactical flighting across multiple ZIP codes.

Main Advantages

Dense urban reach, competitive CPM, flexible footprints, and quick scale across multiple districts.

Plan by audience flow and points of interest

We prioritize traffic patterns, walkability, and proximity to retail, schools, venues, and commuter nodes to maximize exposure and recency to purchase.

Key Benefits

Criteria	Advantage
Neighborhood frequency	Repeat exposures along daily routines
Proximity	Near retail, QSR, schools, and venues
Flexibility	Scale in/out by ZIP/market clusters
Cost efficiency	Strong CPM and tactical coverage

4-Step Process

1. Brief

Targets, markets, timing, budget.

2. Locations

Clusters by POIs & flow.

3. Creative

Specs, print & install.

4. Launch & Reports

Proof-of-performance each cycle.

Typical Timelines

Production & install: ~3–7 business days after creative approval. | Minimum term: 4 weeks (digital options can start at 1 week where available).

Creative Specifications

• 30-Sheet Poster: final size ~10'6" × 22'8" (art at scale as per vendor)
• 8-Sheet Jr. Poster: final size ~6' × 12"
• File: PDF/X-1a or AI (outlined fonts)
• Resolution: 300 dpi at 10% (or vendor spec)
• Color: CMYK; include bleeds/finishing as required

Best Practices

✔ Simple message (5–8 words)	✔ Bold typography and high contrast
✔ Clear logo/offer	✔ Short URL or QR for fast action
✘ Avoid dense paragraphs	✘ Avoid thin/light fonts

Indicative Poster Costs (USD)

Format	Area / Notes	Cost (USD)
30-Sheet Poster	Urban & commuter corridors	Market-based (per 4 weeks)
8-Sheet Junior Poster	Neighborhood & retail proximity	Market-based (per 4 weeks)
Digital Poster	Rotations, dayparting (select markets)	Market-based (weekly+)