Slow Shopping: The Ordinary's Bold OOH Campaign

Perth Festival Rebrands for the Future

Perth Festival, one of Western Australia's most iconic cultural events, has launched an exciting new rebrand and summer campaign to attract a broader audience. Spearheaded by Hypnosis, the campaign’s goal is to elevate the festival’s presence and bring people together to experience an unforgettable range of arts, culture, and entertainment. As the festival continues to grow, the new artistic direction from Anna Reece emphasizes "truth tellers, mischief makers, sand dunes, and salty air," offering a fresh perspective for the upcoming 2025-2028 festivals.

Despite the festival’s success, there was a gap in its brand presence among the broader audience. Loyal festival goers had a deep connection with the event, but many only attended individual performances rather than experiencing the entire range of events curated by the festival. Perth Festival needed a bold, dynamic rebranding to engage both its loyal audience and new visitors.

Using Out-of-Home Advertising to Drive Engagement

To bridge this gap, out-of-home (OOH) advertising played a key role in the campaign. By combining DOOH (digital out-of-home) advertising with innovative designs, Hypnosis created attention-grabbing visuals and thought-provoking messaging. This approach not only brought the Perth Festival brand to life but also led to greater audience awareness, encouraging both local and international visitors to explore the festival’s offerings.

One of the standout elements of the campaign was its use of billboard advertising across key locations, strategically placed to maximize visibility. These large-format outdoor ads showcased bold colors and compelling messaging, inviting potential festival-goers to take part in the festival’s dynamic experience. With captivating visuals and a powerful call to action, the campaign ensured that the Perth Festival was top of mind for audiences looking for unique cultural experiences.

Why Billboard Advertising Rates Matter for Successful Campaigns

When considering the cost of billboard advertising, it’s important to understand the various factors that influence pricing. The billboard cost can vary depending on location, the type of billboard (digital or traditional), and the duration of the campaign. For instance, highway billboard advertising can often come with a higher billboard advertising cost due to its visibility to large numbers of commuters.

While the initial investment for billboard rental may seem high, the return on investment (ROI) in terms of brand visibility and audience engagement is significant. By utilizing outdoor media, brands like Perth Festival can effectively reach both local residents and visitors, boosting brand awareness and ticket sales. With the help of OOH advertising companies, businesses can secure prime locations that best align with their target audience, ensuring maximum impact.

Maximizing ROI with OOH Ads

The success of the Perth Festival’s rebrand demonstrates the power of OOH advertising to create lasting connections with audiences. The use of digital billboards, bus stop advertising, and other outdoor advertising platforms allowed the festival to target a wide range of demographics. For example, bus shelter ads and transit shelter advertising offered excellent opportunities to engage with commuters who may not have otherwise interacted with the festival’s traditional marketing channels.

By embracing the full spectrum of out-of-home marketing, Perth Festival's campaign also highlights the diverse ways brands can use DOOH and OOH media to make a lasting impression. Whether through billboard ad prices or more targeted ads like bus stop shelter ads, outdoor advertising offers businesses flexible and impactful options to reach their audience wherever they are.

Conclusion: The Impact of Digital Out-of-Home Advertising

In the case of Perth Festival, the new OOH campaign has helped position the event as a must-attend experience for both new and returning festival-goers. The integration of digital out-of-home advertising allows for real-time updates and dynamic messaging, ensuring that the festival’s marketing efforts stay relevant and engaging.

As businesses explore outdoor advertising costs, it’s clear that investing in billboard advertising is a powerful strategy for increasing brand visibility and attracting new customers. Whether it’s through the use of billboard ad rates or bus stop shelter advertising, outdoor ads continue to be a reliable and effective tool for marketers.

Perth Festival’s campaign not only highlights the power of OOH but also underscores the value of investing in billboard ad costs for brands that want to make a lasting impact. So, if you’re looking for ways to elevate your brand and drive audience engagement, consider the dynamic world of billboard advertising and OOH marketing

Introducing The Ordinary's "Slowvember" OOH Campaign

This year, The Ordinary, a skincare brand known for its minimalist and effective products, has taken a bold stance with its outdoor advertising campaign focused on slow shopping during Black Friday. Created by Uncommon Creative Studio, the campaign aims to challenge the frenzy of Black Friday deals and encourage shoppers to take a more intentional approach to their purchases.

The Slowvember campaign, visible across billboards and out-of-home advertising spaces in the UK and US, features playful, colorful price tag stickers against a clean white background. The ads read, “50% off – the price they made up yesterday” and “Buy 1, get 2 – for the price of 3,” highlighting the sometimes inflated nature of Black Friday promotions. The OOH advertising campaign continues the brand’s signature minimalist approach, focusing on text-based visuals rather than imagery.

Benefits of Outdoor Advertising for The Ordinary

Building a Strong Brand Identity

By choosing out-of-home advertising (OOH) for this campaign, The Ordinary effectively aligns its values with its marketing. Outdoor advertising allows brands like The Ordinary to stand out in busy commercial spaces, especially during high-traffic events like Black Friday. The simplicity of the billboard ads reflects the brand's commitment to transparency and honesty in a crowded retail environment.

In addition to billboard advertising, The Ordinary also promotes its message through digital out-of-home (DOOH) formats, which can be more dynamic and engaging. The ability to reach audiences in specific locations, like high-traffic urban areas or on highways, makes billboard rental an ideal strategy for reaching a wide range of potential customers.

Strategic Use of Outdoor Media

With billboard advertising costs offering a highly visible platform, The Ordinary can create an impactful presence in both the UK and US markets. The use of outdoor media such as bus stop ads, transit shelter advertising, and bus advertising ensures that the campaign reaches consumers during their daily commutes, providing maximum exposure at a relatively affordable price compared to other media channels.

Billboard rates vary depending on location, but high-traffic areas and digital formats often result in higher billboard ad prices. However, billboard advertising expenses can be offset by the long-term impact on brand visibility and engagement, making it a cost-effective investment for brands seeking to stand out.

How Outdoor Advertising Can Amplify Your Brand's Message

The Power of DOOH and OOH Ads

Incorporating DOOH ads in its campaign, The Ordinary can tap into the power of digital out of home marketing. These ads are flexible and can be updated in real-time, offering brands the ability to adjust messaging based on customer behavior or changes in the market. With out-of-home advertising costs generally lower than digital ads on social media, OOH ads provide a great return on investment, especially for brands looking to boost their visibility without the high costs of digital platforms.

By leveraging outdoor advertising and OOH advertising examples, brands can create campaigns that resonate with consumers on a deeper level. The bus shelter ads, for example, reach a specific audience—commuters—who may be particularly responsive to out of home media. In comparison, highway billboard advertising offers mass exposure, ensuring that the brand’s message reaches a broader audience.

Why Choose Billboard Advertising for Your Brand?

When considering billboard ad rates and billboard prices, it’s important to understand that the investment can be highly rewarding. Billboard ad costs vary based on factors like location, duration, and size, but the visibility and impact they offer make them a valuable advertising tool.

For example, billboard rental on major highways or in city centers can significantly increase a brand’s exposure. Meanwhile, billboards for lease in specific areas allow brands to target niche audiences. If you’re considering billboard advertising, understanding the billboard sign cost and billboard ad cost can help you choose the best advertising solution for your needs.

Conclusion: The Success of Outdoor Advertising

The Slowvember campaign from The Ordinary is a great example of how OOH advertising can align with brand values while reaching a large audience. By focusing on billboards, bus stop shelter advertising, and transit ad formats, the brand effectively communicates its message of slow, intentional shopping during the busiest retail season of the year. This campaign not only highlights the power of billboard advertising but also demonstrates how outdoor advertising companies can leverage OOH media to craft impactful campaigns.

By understanding billboard costs and outdoor advertising rates, you can make strategic decisions that will help your brand reach its audience effectively while maximizing return on investment. Whether it’s through billboards for lease or digital out of home ads, OOH is a powerful tool for any marketer looking to leave a lasting impression.

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