How much does a billboard cost in the U.S.?

Costs vary by market, size, and season. We tailor proposals for your goals and budget, from local reach to multi-market coverage.

What is the minimum term?

Static bulletins commonly run in 4-week cycles, while digital billboards can start at 1 week depending on availability.

Can I book digital billboards?

Yes—digital allows quick creative swaps, dayparting, and 8–10s slot rotations depending on the screen.

How do you select locations?

By traffic counts, visibility, and proximity to your points of interest. We recommend prime corridors and iconic urban zones.

How do we measure results?

We provide impression estimates and can support trackable URLs, vanity numbers, or promo codes for attribution.

Billboard Advertising in the United States

Why Billboards with BM Outdoor?

Billboards are the most visible OOH format in the U.S. With large canvases and iconic locations, they deliver brand recall, urban/regional coverage, and consistent reach for national and local advertisers.

Main Advantages

Massive reach, competitive CPM, availability in key corridors (NYC, LA, Chicago, Miami, Dallas) and traditional or digital options.

Plan by traffic, visibility, and POIs

We engineer placements around traffic counts, clear lines of sight, and proximity to points of interest such as retail, offices, entertainment, and travel hubs.

Key Benefits

Criteria	Advantage
Large format	Superior recall and brand dominance
Strategic siting	High-traffic highways & urban corridors
Reach	City, metro, and multi-market coverage
Flexibility	Bulletins, posters, and digital screens

4-Step Process

1. Brief

Markets, dates, budget, goals.

2. Locations

Selection by traffic & visibility.

3. Creative

Specs, print & installation.

4. Launch & Reports

Proof-of-performance each cycle.

Typical Timelines

Production & install: ~5–7 business days after creative approval. | Minimum term: 4 weeks for static; digital can start at 1 week.

Creative Specifications

• File: PDF/X-1a or AI (outlined fonts)
• Resolution: 300 dpi at 10%
• Color: CMYK with controlled rich blacks
• Bleeds & finishing as per vendor/site

Best Practices

✔ Simple message (7–10 words)	✔ Large, clear logo
✔ High contrast	✔ Visible CTA (short URL or QR)
✘ Avoid long paragraphs	✘ Avoid thin/light fonts

Indicative Billboard Costs (USD)

Format	Area / Notes	Cost (USD)
Bulletin (Static)	Highway / urban iconic corridors	Market-based (per 4 weeks)
Poster / Jr. Poster	Neighborhood & urban reach	Market-based (per 4 weeks)
Digital Billboard	Rotations, dayparting	Market-based (weekly+)