Anything But Ordinary: Kia’s Bold OOH Campaign for the EV3
Kia has once again demonstrated its innovative spirit by teaming up with OOH media agency Talon to promote its latest fully electric model, the Kia EV3. This campaign is part of the brand’s broader “Everything but Ordinary” initiative, a testament to Kia’s commitment to bold and forward-thinking designs.
A Show-Stopping Special Build in Dublin
At the heart of this ambitious campaign lies a standout special build located on Wexford Street in Dublin City Centre. This bustling area, frequented by both pedestrians and vehicles, provided the perfect backdrop for the eye-catching display. The creative execution highlighted the all-new Kia EV3 with a striking, illuminated installation that featured backlighting to emphasize the tagline and model name. Rotating wheels added an interactive touch, ensuring the display captivated passersby and stood out amidst the urban landscape.
Leveraging the Power of DOOH
To complement the special build, the campaign extended its reach with a dynamic DOOH (Digital Out-of-Home) roadside campaign. Talon, in collaboration with production specialist Eclipse Media, utilized OOH’s unique ability to engage audiences on the move, ensuring the EV3 captured attention across multiple touchpoints.
The Creative Vision Behind the Campaign
“We are thrilled to unveil our latest campaign with Havas & Kia,” shared Ria Bradley, Client Director at Talon. “To bring this vision to life, we needed to echo the tagline’s promise and connect with the target audience in a way that truly embodied the brand’s boldness. This special build ensured the EV3 not only turned heads but firmly established its presence as a game-changer in the compact SUV category.”
Simon Peel Yates, Content and Partnerships Lead at Havas Play Ireland, echoed this sentiment:
“Knowing that the EV3 was a key launch for Kia, we had to create something that embodied the car’s identity and made a bold statement. Talon executed this vision brilliantly, delivering exactly what we were looking for.”
A Milestone Moment for Kia
For Kia Ireland, the campaign was more than just a marketing effort—it was a celebration of innovation and creativity. “We are delighted with the execution of this clever concept,” said Cathal Kealey, Head of Marketing & PR at Kia Ireland. “This has been a very important model launch for our brand, and this campaign has only added to its overall success.”
Pushing Boundaries in OOH Advertising
The Kia EV3 campaign exemplifies the power of OOH advertising to combine creativity and technology, making a bold statement while connecting with audiences in meaningful ways. With a focus on innovation and engagement, Kia has once again proven its ability to push the boundaries of advertising and solidify its position as a leader in the automotive industry.
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