Mural Media Unveils Its First Large-Scale Mural Advertising Site in Karratha
Mural Media has officially launched its first large-scale mural advertising site in the heart of Karratha, a town in the Pilbara region of Western Australia.
As brands increasingly seek to tap into regional markets, Mural Media’s new site offers a creative and impactful solution to help campaigns stand out. Located in the center of town, this mural not only captures attention with its stunning visual presence but also fosters a sense of community pride. It presents an ideal advertising medium for brands looking to leave a genuine and lasting impression on the people of the Pilbara.
Community Impact and Visual Appeal
Angela Naaykens, Head of Media & Analytics at The Brand Agency, shared her thoughts on the project:
“In a media landscape where attention spans are shrinking, the outdoor executions we’ve worked on with Mural Media not only stand out but also enhance their surroundings. By expanding into regional Western Australia, we are able to deliver highly targeted and valuable messages to communities like Karratha.”
This innovative approach is one of the ways Mural Media is transforming how brands engage with regional audiences. The mural format has a unique ability to blend creativity with functionality, offering an engaging experience for both brands and local communities.
Purposeful Messaging for Local Communities
Rachel Ivey, Team Leader of Brand & Campaigns at Water Corporation, also expressed her excitement about the new mural:
“This regional mural offers a fantastic opportunity to connect with the communities we serve. It's perfectly aligned with our campaign objectives and sends an important message about conscious water use. Beyond being a remarkable work of art, the mural serves as a timely reminder to the Karratha community, and it’s been a pleasure working with Mural Media.”
The mural is more than just a creative piece; it’s a tool for meaningful dialogue within the community, tying brand messages with locally relevant causes and concerns.
Setting a New Standard for OOH Advertising
Andrew Fordham, Director of Mural Media, spoke about the significance of this launch:
“The mural site in Karratha is a perfect example of how out-of-home (OOH) advertising can be both visually striking and community-centric. We believe this project will set a new benchmark for large-scale OOH advertising, not just in the Pilbara but beyond.”
With this project, Mural Media continues to push the boundaries of OOH advertising, bringing innovation to regional areas and offering brands a fresh way to engage with local communities.
The mural site is now live, and brands can book it for future campaigns starting in late March. This is a prime opportunity to leverage the growing potential of regional advertising through one of the most creative and impactful mediums available today.
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